VW To Keep Italian Exotic Bike Brand – Ducati Not For Sale


2020 Ducati XDiavel / XDiavel S

Ducati To Remain in Good Hands

Volkswagen Group seemingly owns half the exotic automotive industry. They currently have their wings spread over 12 brands, including some of your favorites: Audi, Bugatti, Lamborghini, Porsche, and finally, Ducati. The mega-corporation has confirmed that Ducati (a part of Volkswagen Group since being acquired in 2012) will remain a part of their family after a meeting with their supervisory board.

The companies official statement from the meeting read as follows:  “There is agreement on the Board that Lamborghini and Ducati will remain part of the Volkswagen Group.”

Speculation around the sale of the Italian motorcycle brand stemmed from insiders claiming that the company was seeking avenues to remedy the £14.45 billion loan that was utilized to fight the emissions crisis.

As a result of the meeting, the group has a firm plan to reduce fixed costs by five percent and reduce material costs by seven percent by 2023 and Ducati will remain an integral piece of the giant for – hopefully – years to come. 

1 Comment

  1. Ralph
    December 25, 2020
    Reply

    “In good hands” is somewhat questionable, given the emissions scandal that started the rumours of this sale in the first place.

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