SW-MOTECH’s USA Division Will Start Serving Customers and Dealers in June

Sarah Schilke

June 1, 2020, to be Exact

Earlier this year, I reported the SW-MOTECH founded its first branch in the U.S., and that it would be expanding its operations here. Well, now more information has recently come out. The company will now start serving customers and dealers on June 1, 2020.

SW-MOTECH also announced Sarah Schilke as the head of U.S. operations, and the appointment of Quentin Wilson (formerly of Ducati and Alta Motors) for customer and dealer technical support, and Christain Hansen (also from Alta Motors as well as Speedymoto) to dealer sales.

“We are proud to extend our business operations to the United States and offer our full product line to riders throughout the country,” states Jürgen Swora, CEO of SW-MOTECH USA. “With Sarah at the helm in a city densely populated with passionate motorcyclists and surrounded by some of the country’s best motorcycle roads, we know this will be a win for SW-MOTECH as well as for riders and dealers in the Pacific Northwest and all of the U.S.”

This move should help the company provide its wide variety of adventure, sport-touring, retro, and cruiser motorcycle accessories to North American buyers. Twisted Throttle sells a wide range of SE-MOTECH’s accessories right now, and you can check out the selection there.


  1. Adam
    May 19, 2020

    Here’s my take on this, having been a motorcycle and accessories dealer. Without Twisted Throttle and their years of effort promoting, stocking and supporting SW Motech the brand would be nowhere in North America. Invisible. Nada. Zip.

    TT has supported dealers with fair pricing where a profit can be made, dealt with any warranty issues, and stood behind the SW Motech brand 100%.

    Now, the manufacturer opens a direct sales and import operation, essentially shitting all over the company that built a presence for the brand over a dozen years’ time. In no other business that I can think of, do manufacturers screw over their dealers and distributors, like in the motorcycle accessory game. It’s criminal.

    Would I buy any SW Motech item from a place other than Twisted Throttle or a dealer that they have supplied? Not a friggin’ chance.

  2. T Q
    May 23, 2020

    “Out of stock but more on the way. Order now for fastest delivery.”

    I don’t know as much about this as you do. But as a consumer looking to purchase SW Motech products in the USA you had better get used to seeing the message above. That is from the Twisted Throttle site. These products are in stock all over the world, but not in the US.

    Sorry, but anything that will make SW Motech products to be purchased and in stock? We just want a “friggin’ chance” to buy their products.

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