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MV Agusta 2010 Brutale

MV Agusta Announces the 2010 Brutale 990 R and 1090 RR!

September 28, 2009 – With 15,400 MV Agusta Brutale models sold worldwide, through a decade boasting countless international design awards and accolades, MV Agusta proudly introduces the new Brutale 990R and 1090RR for 2010.

Conceived at MV Agusta’s CRC design center, the highly-anticipated launch of the brand new Brutale models signifies a new renaissance for the distinguished Italian brand, known for its success crafting high-performance, beautifully designed motorcycles.

With U.S. prices set at $15,000 for the Brutale 990R and $18,000 for the Brutale 1090RR, MV Agusta is currently unveiling the new 2010 bikes for the first time at the famed Misano Autodromo circuit in Italy.

2010 MV Agusta Brutale 990R
2010 MV Agusta Brutale 990 R

Completely reengineered in every facet of its design with only the newest components featuring the latest technology, MV Agusta produced a brand new Brutale 990R and 1090 RR which still capture the aggressive, legendary aesthetic of its predecessor.

Made in the world famous spirit of MV Agusta, the company ensured every aspect of the design and production for the new Brutale was overseen in-house.

Using the knowledge gained from a winning tradition of racing excellence with 38 world championship titles and 37 manufacturers’ championships alongside motorcycle icon Giacomo Agostini, MV Agusta focused on producing the most versatile Brutale to date, with all the track-ready power of previous models, but with revolutionary attention brought to comfort and ease of riding at any speed.

“With the unveiling of the new Brutale 990R and 1090RR, MV Agusta looks forward to once again showing the world why the company continues to be one of the most respected names in the motorcycle industry,” comments MV Agusta Director of U.S. Operations, Larry Ferracci.

“The launch of the new Brutale models marks a revolution for the MV Agusta brand as it moves forward producing motorcycles echoing the spirit of its Italian heritage while also demonstrating the highest quality of manufacturing”.

Founded in Italy in 1945, MV Agusta has created some of the most exquisite, sought-after motorcycles in the world, renowned for their attention to detail, superior craftsmanship, and provocative design. MV Agusta boasts an unprecedented 75 Championship titles securing its place in the annals of motorsport legend.

2010 MV Agusta Brutale 990R on the Road

Brutale 990 R: Identity Transformed

Almost a decade has passed since the appearance of the first Brutale, a prestigious, naked motorcycle with fascinating design, power, and speed. Its characteristics, unique and unmistakable, have made it famous the world over, enabling it to win coveted prizes as the most beautiful motorcycle of the year.

The Brutale pushes the limits of research and technology in its 2010 models — the 990R and the 1090RR. With its state-of-the-art components, the 2010 Brutale delivers acclaimed performance and ease of riding, in keeping with the “Made in MV” formula: a commitment to excellence in componentry, in the design of which MV Agusta is at the forefront.

The “easy” handling enable the Brutale to compete with the Japanese bikes; it is agile and instinctive in the hands of the rider. It excels on the racetrack, and its eclectic elegance and charm thrill even the casual admirer.

To achieve these results, it was necessary to replace 85% of the components, but the new Brutale has preserved the significant style features of previous versions. The work carried out on the 990R and 1090RR cannot be defined as mere restyling; rather, it is a silent MV Agusta revolution.

There is little left of the old Brutale model. From the aesthetics, to the engine, to the rolling chassis, no component can be interchanged with those of the previous versions

MV Agusta Brutale: A Brief History

Created in 2001 with a 750 engine, the Brutale instantly stirred motorcyclists, who were enthusiastic, but also insatiable, to the extent that MV immediately pushed on towards more extreme limits in search of absolute performance.

The first change came in 2003; the 910S gained 12 hp over the 750, with its 139 horsepower, and a torque of almost 73 ft-lb which, with the increase of 160 cc, completed the job. The R version was even more powerful — 144 hp with racing exhausts; a professional rolling chassis that included radial brakes, forged rims and TiN-treated front forks; and an engine capable of reaching speeds of 163 mph.

The second evolution took place in 2007: the engine was made even larger, the 910S became the 989R, and the meanest model was named the 1078RR. These demonstrated incredible power, 142 and 147 hp respectively, with torque varying between 74 ft-lb and 84 ft-lb, and a top speed of around 167 mph.

Each model had a different rolling chassis, with the “professional” version boasting enhanced performance. Throughout the years, the face of the Brutale never changed expression; it only flexed its muscles to be stronger and more athletic, always coming in two versions, the basic and the sport.

In its career, it donned elite dress for limited editions. The “Serie Oro” (“Gold Series”) was the first to make its debut, which was an all red 750 special with a limited production number of only 300 units worldwide. The Serie Oro was presented along side the first standard model of the MV Brutale.

After the Italian win in the 2006 World Cup, the “Italy” version was launched, a replica for motorcycle enthusiasts and collectors of the limited edition Brutale that MV Agusta President Claudio Castiglioni wanted to give to each player on the Italian team. Only 124 units were made, all light blue, with the proud inscription “Champions of the World.”

More recent times have seen the “Hydrogen” (100 units), created in the partnership with the clothing company of the same name, which can be purchased from MV Agusta dealers as well as from the luxurious boutiques of this prestigious name in fashion.

The latest creation is the “Wally,” resulting from a co-branding with Monte Carlo based Wally, the largest manufacturer of yachts. Only 118 units were made, signifying the 118-foot length of the extraordinary motor boat that has become an international icon among luxury watercraft.

2010 MV Agusta Brutale 990R Views
2010 MV Agusta Brutale 990 R Front and Over Tank Views.

The New Brutale 990 R

There is little left of the old Brutale model, as 85% of the parts have been completely redesigned. From the aesthetics, to the engine, to the rolling chassis, no component can be interchanged with those of the previous versions.

Some of the new parts include:

  • Front wheel rim, either gravity die-cast, or forged

  • Front brake disk

  • Suspensions Internals (oil dynamics and components of the front fork)

  • Instrument cluster (design, logic definition and information handling)

  • Brake pump with integrated tank

  • Headlight

  • Mirrors with directional indicators

  • Handlebar

  • Handgrips

  • Steering damper

  • Fuel pump

  • Fuel filler cap

  • Inner damper (oil dynamics and inside components)

  • Rear swingarm

  • Rear turn signals

  • Taillight

  • Pressure die-cast rear taillight support

  • Rear wheel hub, either gravity die-cast, or forged

Many of these parts have been designed and crafted by MV Agusta, rather than sourced from market suppliers, thereby affording technical and aesthetic perfection. Of all the world’s manufacturers, only MV Agusta obsessively pursues aesthetic perfection in its component design, because its aim is to make beautiful what others make only functional.

And, without being presumptuous, the Brutale is the best example there is on the market.

2010 MV Agusta Brutale 1090RR Instruments
2010 MV Agusta Brutale 1090 RR Instruments

Brutale 990 R: Aesthetics

The Headlight:  The headlight retains the same drop profile and the same dimensions, but introduces a fresh, more modern design, which takes account also of a modified support, but eliminates the direction indicators. Inside, in addition to a new poly-ellipsoidal element, there is a system of 8 LEDs that create a “light strip” effect, like that found on cars, which for motorcycles is entirely new.

Instruments:  The new lines of the instrument cluster have abandoned the soft shapes of the previous cluster to achieve a style that is in keeping with the modern, slender features of the bodywork. It is designed to fit a personalized, interchangeable cover, which the rider can select from those available in the accessory line.

The instruments are also all new, working in conjunction with the engine control module via a high speed CAN line, retaining the split dial, with the rev counter, which is even more precise. The two LCD screens have been enlarged and have even more functions.

There is now an indicator showing which gear is engaged, the fuel level, the speed, the hazard key, the water temperature, and the chronometer function, with memory of laps and of times. The instruments are already set up to use a system for monitoring tire pressure.

Handlebar:  The fitting of the handlebar is flexible, to improve comfort and to reduce the vibration level. On the integrated handlebar clamps, the upper triple clamp assembly, including the handlebar clamp, is new.

This latter has been designed with an elegant hinge release system, which enables the handlebar group to be quickly dismantled. The handgrips also have a new design, with an alternation of smooth and rough areas that improves grip.

Rear View Mirrors:  The rearview mirrors are larger and have more volume for greater visibility, but have also been placed higher up than before; the arm is in pressure die-cast aluminum, to reduce vibrations and to improve stability. They house LED direction indicators (3 on each side), which are perfectly incorporated into the rear mirror assembly, yielding a cleaner line than the traditional position.

Key Block:  The ignition block is the very latest generation, fitted with an immobilizer, the presence of which is indicated by a red light on the instrument cluster. The fuel cap is also new, with an advanced design in which the MV name stands out on the back, thanks to careful and precise manufacturing.

Bodywork and Fittings:  The air ducts for the air box are larger and tapered directing additional airflow. The radiator protections, no longer in metal and integrated with the mechanical components, are now part of the bodywork. In addition to streamlining the radiator and protecting it, they act as ducts to provide better cooling.

The most evolved part of the motorcycle is the rear, thanks to a thinner, more modern tail, which makes sitting more comfortable. The LED taillight is integrated into the tail, which is no longer in plastic, but is pressure die-cast in aluminum, and is an entirely new design element.

The two beautiful exhausts, which flow along the right side of the motorcycle, have been enhanced, eliminating the welding at the tips of the silencers and, above all, featuring an even more inclined and thinner cut that matches the lines of the bodywork. The external engine supports are sleeker and, along with the side stand, are embellished with the MV logos in relief.

The 990R version comes in two colors: Red or Black, both with Silver tank side panels.

2010 MV Agusta Brutale 990R Engine
2010 MV Agusta Brutale 990 R Engine

Brutale 990 R Engine

The engine size has increased from 982.3 cc to 998 cc without any variation in layout. The cylinder bore and stroke have gone from 79 x 50.1 mm to 76 x 55 mm. The reconfiguration of the 4 cylinders, with 16 radial valves, seeks to make power delivery smoother, with a response that is more progressive, solid, and harmonious than before, especially when opening-closing and when accelerating.

For this purpose, a new 46 mm Mikuni throttle body assembly, with a non-return feed that is 0.33 lbs lighter than the previous one, has been installed. The new throttle body assembly is operated by Marelli 5SM electronics, which perform better than the previous, and which feature new software for such things as traction control (for which 8 adjustments can be made) and a double EFI map.

No alterations have been made to the materials, measurements, and profiles used on the thermal side, but the new electronics allow for the elimination of the position sensor of the camshaft.

The completely redesigned engine crank case is 1.32 lbs lighter than the previous one, and is fitted with a counter-rotating balancing shaft to resist high-frequency secondary vibrations, which has been placed at the front of the engine and is driven directly by the primary transmission gear.

While the transmission ratios remain the same, the internal gearbox command mechanism is entirely new, redesigned to allow adopting a gear sensor, and to provide a smoother and more comfortable shift of the lever. Using this new sensor, the engine control unit is able to optimize the injection and ignition calibrations and the position of the exhaust valve according to the demands of the individual gears.

There is also a new Mitsubishi, Neodymium-Iron-Boron generator, cooled by a high pressure internal oil jet, which – together with the new transmission system and a damper that incorporates an elastomer vibration canceling system – contributes to saving a full 3.52 lbs.

The lubrication circuit has also been entirely renewed, with a double rotor pump which is smaller and lighter (by 0.75 lb), but more efficient than the previous one. The circuit is no longer divided, as it was before, and the pump serves the radiator and the engine which are placed in series.

The new oil filter has an environmentally- friendly paper element, which is easy to access without dismantling any part of the engine, thereby reducing maintenance time. The water pump, too, has been completely redesigned, and although it is 0.13 lb lighter than the previous one, its cooling capacity is up to 65% greater at low revs.

Engine performance has been optimized to improve drivability and power delivery, which are further enhanced by the new exhaust system, which has a choke valve operated by the injection control unit.

Video: 2010 MV Agusta Brutale

Brutale 990 R Suspension and Chassis

The cage of pipes in chromium molybdenum steel, which constitutes the frame, retains the TIG welded trellis structure, but with a taller, lighter, and more rigid design. Taking a cue from the aeronautical industry, MV opted to use the more precise and more costly TIG welding process to make the frame stronger and more attractive.

The extension of the rear swingarm (which has been entirely redesigned and is 2.2 lb lighter) lengthens the wheelbase for greater precision in the ride, increasing the torsional rigidity and decreasing the weight. The new wheelbase also reinforces the Brutale’s signature stability. The weight reduction in the wheels and swingarm provides improved suspension operation.

The new chain guard is wider and wrap-around, improving protection against dirt and thus enhancing rider safety. A forged insert has been incorporated as an aesthetic detail and protects the rear swingarm in the event of an impact or fall from the vehicle.

The rear wheel features a cush-drive, plus a new hub and bearing, the purpose of which is to make the engine more resistant to stress and to improve comfort.

Although not adjustable on the 990R, the foot rests have a flexible assembly to absorb vibration and to improve comfort during the ride.

With an innovative design, the rims are even lighter than those on the 989R; they are gravity die-cast, with a weight that is 1.5 lb less on the rear rim, and 0.77 lb less on the front.

Forks, Wheels and Brakes

The front forks have had their internals and oil dynamics completely designed by CRC, and are produced by Marzocchi exclusively for MV Agusta. The stems are 50 mm, and the compression, extension, and spring preload may be adjusted. The internal components and the calibration have been modified, with the range dropping from 130 mm (5.12 in) to 125 mm (4.92 in).

The front wheel trail has been increased from 3.99 in (101.5 mm) to 4.07 in (103.5 mm), the wheelbase extended from 55.51 in (1410 mm) to 56.61 in (1438 mm), the height of the seat from 31.69 in (805 mm) to 32.68 in (830 mm), and the angle of the steering tube increased from 24.5 to 25°.

The rear shock absorber covers the oil dynamics and the internal components. It offers a single adjustment of the extension, without a separate tank.

The braking system includes 12.2 in (310 mm) NHK disks, a steel flange and Brembo 1.26 in (32 mm) radial mount 4-piston calipers. The MSRP of the Brutale 990R is $15,000 USD.

2010 MV Agusta Brutale 1090RR Tank and Front Views
2010 MV Agusta Brutale 1090 RR Tank and Front Views

Brutale 1090 RR

The Brutale 1090RR version is basically the same but features the following additional components:

  • The 1090RR shares all of the basic characteristics of the Brutale 990R, but has a 1078 cc engine offering even greater power and performance. The RR differs from the 990 model in its considerably larger engine size and also its slipper clutch, which is an original MV design.

  • Adjustable foot rest supports.

  • MV Agusta-designed forged rims, with extremely thin spokes.

  • Rear shock absorber with a double compression adjustment, high and low speeds, and a separate extension tank.

  • 320 mm Brembo braking disks, a flange in aluminum and monobloc racing brake calipers, with 34 mm pistons and a radial attachment.

  • A newly designed steering head with a new steering damper on the handlebar.

  • The air ducts of the air box, painted in the same color as the tank, become an integral part of it, and as a result, the design is even more aggressive

  • The valve cover is painted red The 1090RR version comes in two color formats: Pearl White/Black and Red/Silver.

2010 MV Agusta Brutale 990R With Rider
2010 MV Agusta Brutale 990 R

Riding Impressions

Racing demands that competition motorcycles be improved in deliberate, considered stages. Excessive modifications are in vain if you want to craft a true winner.

This is why, when straddling the new Brutale, you realize that the character and personality have matured. The ride position is the first tangible improvement. The long and spacious seat allows even riders of above average stature to sit comfortably and to grasp a more ergonomically placed handlebar. The sensation is that of riding a motorcycle that has grown a couple of sizes, one that is more inviting.

The sensitivity of an MV at low revs has been transformed into a strength. Riding a figure eight at a speed of little more than 1 mph, with two fingers on the handlebar, has become as easy as hurtling at 167 mph (270 km) per hour along a straight line.

The notoriously fierce Brutale now demonstrates a new subtlety in its power. The 990 has become the motorcycle to ride in street as well as track gear. And there are no vibrations when you enter the highway at a steady speed for long journeys.

The mirrors, the indicators, the throttle, the brakes, the clutch and the shifter respond with smooth coordination; everything is more spontaneous and functional, simple to operate and precise in action.

The new calibration of the suspension is sensational for a silent, progressive absorption of even the worst patches of asphalt. It’s a bit like floating on a cushion of air that is entirely under your control; no nervous reactions, only a perfect line that the Brutale holds, even under extreme conditions.

When a motorcycle is easy to use, it’s also easier to push to its limits. The 1090RR, with its superior technology, achieves results that no other naked can approach – particularly on the track, where it becomes a beast with an insatiable drive.

At the same time, it remains obedient to the entry level rider tackling his first curves. In its sensuously nuanced power, the timeless Italian spirit emerges: never before has there been such a Brutale!

MV Agusta Brutale – Zoomified image. Click, scroll, drag and zoom!

MV Agusta Merchandising

With the 990 R and the 1090 RR, the possibilities of personalization are expanding, defining a new frontier of exclusivity. MV Agusta said they will create a special 3-D configuration program that will allow customers to create the Brutale of their dreams, which can be personalized in an area dedicated to accessories – both technical, for performance enhancement; and aesthetic, to refine the look and enable you to stand out from the crowd.

On the site, you’ll find a racing workshop featuring high tech, high performance products: extremely light materials, such as carbon and Ergal; exhaust systems in steel and titanium; wheels, foot rests, electronic control units, and other engine components that will enable your Brutale to approach 200 hp.

You can also explore a world of accessories, to change color or graphics, or choose from articles that give your Brutale an even more aggressive look, like the lower fairing and rear single-seat cover.

For the tourist, there is also a travel kit, which in addition to comfortable, waterproof apparel includes a set of tank bags, a more protective windshield, and a more comfortable seat for people of different stature. These accessories, along with MV Agusta apparel, can be seen at MV Agusta and many items can be purchased directly online.

2010 MV Agusta Brutale 990 R Specifications
2010 MV Agusta Brutale 990R Specifications

2010 MV Agusta Brutale 990 R With Rider

2010 MV Agusta Brutale 1090 RR Specifications

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  1. I answered my dream bike last year. I’ve always wanted a Brutale, as I think they are the most beautiful creations, and actually useful transportation rolled in one.

    The one I picked up was from someone’s collection. 1282 miles on the ODO when I got it.

    It fits me like a glove. The brakes are amazing and the EFI is excellent compared to older bikes I have had that were in the infancy of EFI on motorcycles. All changes I’ve made have been purely cosmetic, as no one needs more power.

    I replaced the seemingly after thought designed mirrors with Rizoma Veloce mirrors with the blinkers in them to maintain that function. It is highly functions with flashers for lane splitting and filtering to have the blinkers up high and in the level of the car mirrors.

    I’m changing calipers to M4 simply to get the gold OFF the bike. I hate gold colors personally, and the front Brembo calipers in gold do not match the rest of the colors on the bike. The brakes are already ridiculous and provide excellent feedback.

    The Oberon clutch slave was probably the only real functional change I made, for lighter clutch pull. Italians and their high clutch pull…. Who knows why? Especially on a hydraulic clutch bike?

    I suppose the slipper clutch I am adding is functional as well, and will reduce the clutch pull and negate wheel hop when shifting down into tight corners in the CA hills. “Sophia” (my name for her) excels in the twisties with low down grunt and spot on fueling that allows me to run 2nd or 3rd gear without much shifting at all.

    Let’s just hope I never need to order any OEM parts in a hurry. 😉

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