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Husqvarna slashes 401 prices again

Husqvarna Vitpilen 401 - controversial

Husqvarna Australia has once again sashed the prices of its Vitpilen 401 and Svartpilen 401 single-cylinder motorbikes.

When the handsome and well-built bikes were introduced in 2018, I said the $A10,495 pricetag would make them a hard sell.

I was right.

Last year they dropped the prices of both the 401 and 701 Vitpilen and Svartilen by a massive $3000 to $7000, depending on the model.

Husqvarna Svartpilen - vitpilen
Husqvarna Svartpilen

For the 401 models, the price dropped to $A7495 plus on-road costs.

Now they have dropped to $6195 (+ORC) or $7095 ride away.

Husqvarna has a habit of overpricing their bikes on launch. The short-lived TR650 Strada and Terra bikes had $1200 slashed from their prices in just a few months after their launch in 2013.

They also slashed $3500 off the equally abortive one-year-old Nuda 900 that same year.

The price drop for the new 401 models comes with updated features including an extended, bolt-on subframe to increase pillion comfort and new a paint finish with silver and bronze accents.

The 2020 learner-approved Vitpilen 401 street model is now available in Australia with the Svartpilen 401 arriving in late August.