Originally a tick on the list connected to Harley Davidson’s 5-year Hardwire Strategy, the H-D1™ Marketplace was designed to “[improve] the desirability of [Harley-Davidson] and protect the value of [H-D] iconic products,” specifically targeting loyal customers desiring easier access to certified sales from the American company.
With the move to an exclusive digital platform, exposure for H-D bike sales increased countrywide, not only guaranteeing H-D clientele a solid sale, but of a more consistent, reliable bang-for-buck that didn’t compromise on quality.
“We wanted to ensure that our riders have access to the largest selection of the best Harley-Davidson motorcycles, backed by the strength of our dealers. Today, we have achieved that initial goal. H-D1™ Marketplace will continue to evolve, and it’s our ambition that it becomes the ultimate online home for pre-owned Harley-Davidson motorcycles.”
With over 22,000 pre-owned Harley-Davidson motorcycle listings boasting around 1000 H-D Certified™ motorcycles at 540 participating U.S. Harley-Davidson® Dealers, the H-D1™ Marketplace has found a niche that spells sales smarts for the near future.