The sound of a Harley is, in a word, iconic – so much so that Harley-Davidson tried to trademark “potato-potato-potato” for federal protection from imitators back in 1996 (we’re not even kidding – check out the coverage via Deseret).
“The sound we like to use, the verbal description [for the sound of Harley bikes], is, very fast, `potato-potato-potato,’” agrees Joseph Bonk, the company’s trademark attorney.
“It brings the imagery to mind… [and] there are people trying to replicate the sound.”
Of course, we don’t expect starchy tubers to always be associated with America’s iconic bike brand… but we had to have an ear in on what the X440 sounded like anyways, right?
The footage – posted initially to Harley’s IG page -reveals further proof that this middleweight wonder is a single-cylinder with a throaty note; no specific spuds to be heard yet, but there are definitely remnants of the brand’s deep rumble.
The oil/air-cooled Harley-Davidson X440 will debut on July third, and we look forward to everybody’s opinions on the thing.