Custom Eye Candy: MV Agusta’s New “Superveloce Arsham”
Created in Partnership with Daniel Arshsam
MV Agusta's new Superveloce Arsham. Media provided by MV Agusta.
MV Agusta’s just partnered up for “the most exclusive collaboration in the motorcycle world.”
The artist responsible for this clean bit of avant-garde art is Daniel Arshsam – a Long Island local known for marrying art, architecture, and performance “to confuse and confound expectations of space and form” (via Arsham).
The hyper-exclusive series is set to debut at Miami Art Basel today (December 8th, 2023).
Let’s dive in and see what MV Agusta and Daniel Arsham gave us for 2024, yeah?
The Birth of the Superveloce Arsham
According to Daniel, MV Agusta’s partnership was “an opportunity to explore… a functional motorcycle that had been transformed into a sculpture.”
Using visuals and know-how from previous projects, the New Yorker chose a simple, chalky white livery color reminiscent of smooth stone or granite.
To this flat base, Arsham added points of “pop” in the form of several carefully placed, crystal-ridden patches of “erosion.”
With MV Agusta’s consideration, the crystals were embedded at three points:
At the left side of the Superveloce’s bullet-like fairing head
Just behind the front wheel, on the right shoulder fairing
On the top of the tail
Despite the cutouts and extra rocks have been installed just so, MV’s Superveloce Arsham purportedly rides as well as ever… though there may have been a wee bit of extra chatting to ensure the exclusive Superveloce Arsham could be posited as more than a standing work of art:
In any process-based work like this where I’m collaborating, especially with a large manufacturer, there’s a lot of engineering and technical conversations that go on in regards to how the fitment might work, [and] which areas I could erode.”
– Daniel Arsham, New York-based Artist (MV Agusta)