The Twitter was posted on November 24th – just a few short days ago, along with a video on the logo’s history, ending with the hashtag #BSAISBACK.
Prior to the 1950s, BSA was considered the largest motorcycle producer in the world, with the sudden decline of US sales largely due to “poor management and failure to develop new products in the motorcycle division,” according to Wikipedia.
“The joint venture has [also] received support from the UK government, which awarded BSA a £4.6m grant to develop electric bikes, in the hope of creating at least 255 jobs.”
Since the acquirement of 60% of the company’s stakes by Mahinda for a cool £3.4 million ($5.4 million USD), the brand has been under wraps for a new resurgence…and now that the logo is out in the wild for all to see, it stands to reason that we can expect a bike or two in the coming years.
The report from VisorDown states that Mahindra has already set up a new tech centre in the Midlands, with an R&D centre ready to go as well – we’ve even gotten our greedy hands on some spy shots from Thrust Zone as proof that the brand means business.
MCN also covered a new range of petrol AND electric machines that were purportedly set for BSA’s factory conveyor belts by ‘mid-2021’ – and considering we’re about to smack into Q1 of 2022, we’re expecting at least a bit of movement from BSA in the coming months.
Looking forward to seeing what’s next in store for BSA, and be sure to stay tuned for updates – if we’re already getting spy shots, odds are we’ll not be waiting long for the peeks and teasers.