BMW USA Motorcycle Sales Increase Reported for 2010 BMW S 1000 RR Superbike Beats R 1200 GS as Best Selling BMW Motorcycle
January 18, 2011 – BMW Motorrad USA reported a nearly 4% growth in sales in 2010, despite a continued double digit downturn in the U.S. motorcycle market.
BMW sales were bolstered by the February 2010 launch of the BMW S 1000 RR superbike. Claimed to be the most powerful production 1000cc sport bike in the world, the S 1000 RR quickly surpassed the BMW R 1200 GS to be the best selling bike in BMW’s model lineup for 2010.
In its debut year, the BMW S 1000 RR earned numerous awards from the U.S. media, including the Robb Report “Best Sportbike”, Cycle World “Best Superbike for 2010” and the Motorcyclist magazine “Motorcycle of the Year” Award.
Other popular core models in BMW’s lineup, including the R 1200 GS, R 1200 GS Adventure, and R 1200 RT, also helped sales with the introduction of a new Boxer engine.
BMW executives credited the company’s sales performance to a stable of leading-edge products as well as to a strong dealer network.
“BMW dealers did a tremendous job in 2010, despite the headwinds they faced with a tough economy” said Mac McMath, National Sales Manager, BMW Motorrad USA. “While many dealers in the country struggled last year, BMW dealers remained committed to the job at hand and worked tirelessly to capture every sale they could”.
According to McMath, BMW is anticipating another strong year in 2011 as supply improves to meet continued demand for the S 1000 RR and as the new six-cylinder touring bikes make their debut.
“We expect strong sales from these bikes as nearly 400 customers have placed deposits for them since we kicked off our pre-sale program in late December”. McMath also predicts continued growth in 2011 from strong consumer interest in new and re-launched models, such as the F 800 R, the G 650 GS dual-sport (wBW Intro) and the R 1200 R (wBW Intro). More also on both of those bikes in the webBikeWorld EICMA BMW Report)