PUMA Ducati Sneakers
Ducati and Puma Announce Panigale Footwear
Inspired by PUMA’s motorsports tradition, the two
iconic brands invent the "Moto Lifestyle". The first fruits of the PUMA - Ducati collaboration
-- the Panigale -- arrive in stores this April.
The shoe is specifically designed by Puma with
creative insights from the Ducati Design Team. T he name
itself refers to Borgo Panigale, the Bologna-city area
where Ducati has had its headquarters since 1926.
Attention to detail has always been an important
element for Ducati and with a close link to the Puma
Moto performance world, such as PUMA’s Formula
1-inspired footwear, this shoe invents a new style for
sneakers: Moto Lifestyle.
Taking inspiration from PUMA research on its Moto GP
boots, the Panigale has an outrigger on the forefoot
which reminds of the forefoot sliders from the Moto
1000, the competition boot, as well as an exo-skeletal
support structure in the heel to improve comfort without
making the product heavier.
Infused with Ducati-design DNA, the Panigale uses key
elements from most contemporary bike designs from the
brand, and in particular from their high performance
bikes, true icons from the Italian company.
A truly innovative style, the shoe is built around a
360-degree graphic, which represents the famous “racing
stripe” on the S4Rs. Materials also remind consumers of
the characteristics of Ducati’s bikes: glossy leather
upper, carbon-optic heel construction, and traditional
white, black and red color combinations taken directly
from the flashy colors of the Ducati motorcycles.
Available in six colors for Recommended Retail Price
of €110, the Panigale will be available starting April 2
exclusively at Foot Locker through out Europe, Puma
Stores worldwide, and starting May in Ducati stores.
Black -- Puma Silver -- Puma
Metallic Gold -- Black - White
Puma -- Black -- Puma Silver
Puma Silver -- Insignia Blue -- Black
White -- Metallic Gold -- Black
White -- Puma Silver - Black
PUMA is the global athletic brand that successfully
fuses influences from sport, lifestyle and fashion.
PUMA’s unique industry perspective delivers the
unexpected in sport-lifestyle footwear, apparel and
accessories, through technical innovation and
Established in Herzogenaurach, Germany in 1948,
PUMA Motorsports distributes products in over 80
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