‘The Most Beautiful World Ducati Week of All Time’
Bologna’s Best Celebrates Record-Breaking Stats and Attendance
The 2022 World Ducati Week logged over 84,000 attendees, with thousands of experiences celebrated, contributing to Ducati's enduring legacy. Media sourced from Ducati's press release.
Last week, Ducati completed their World Ducati Week (WDW), logging a stunning 80,000 attendees, with representations from over 83 countries and over 6 million hits from Ducatisti on social media.
WDW is a big deal for the Italian motorcycle manufacturer; creating unforgettable memories and a brilliant contribution to Team Red’s legacy, the event highlights the real meaning of Ducati; not to sell motorcycles, but to ‘design experiences for our fans.’
Celebrating ‘the deepest soul of Ducati,’ a recent press release states that a record-breaking parade of motorbikes ‘colored the Misano World Circuit and the entire Riviera Romagnola,’ with the snake of bikes taking an entire 33 minutes to exit the Misano World Circuit ‘Marco Simoncelli.’
All told, 5,805 track laps were covered (by both cars and bikes), covered by the 51,000 photos (and 60 hours of video footage) taken by staff.
235 Ducati Official Clubs were present to experience the 600 simulator tests (taken on the Panigale V4 R and Panigale V2 Bayliss 1st Championship 20th Anniversary), 4,320 leathers (tested with virtual try-on), and mingle with the 548 Ducati employees – that included racers, mechanics, aficionados of the brand, etc.
We even had a wedding held at WDW (celebrated by Paolo Ciabatti), with a lucky couple also bending the knee for a proposal!
(We imagine the wedding will have red for at least one of the theme colors.)
Naturally, one of the most moved persons there was none other than Claudio Domenicali, Ducati’s CEO and #1 fan.
“At World Ducati Week, we can experience the celebration of Ducati’s deepest soul: we do not merely sell motorcycles, but we design experiences and emotions with bikes at the center for our fans,” he admits.
“The big parade on Friday, the crazy Lenovo Race of Champions, the Rustida on the pit straight, the greetings of the riders at the Misano stadium, the musical evenings, and [the timed firework/music show] really impressed and excited me…[these are] are just some of the moments that will remain in the memory of each person who came to this 2022 edition.”
“I want to thank all the participants and all the staff (made up mainly of Ducati employees) who, as usual, were present in great strength and worked hard to make this incredible experience possible.”
“Thanks also to all of Ducati Corse and in particular to the riders, the heroes of the WDW, who, as usual, were available and close to all the fans, and who gave us a unique show in the world like the Lenovo Race of Champions”.
Here are the rest of the numbers for World Ducati Week 2022:
– 84 nations represented
– 30 world titles (of the past and current riders who took part in the WDW) present
– 15 Panigale V4 S and 6 Panigale V2 made in a special livery
– 1,244 experiences lived by Ducatisti (on the track, off-road, and on the road)
– 102 “mechanics graduates” participants at Monta Smonta
– 22 hours of music between DJ sets and live shows in the paddock and at evening events
– 9 international television and online streaming services broadcast the Lenovo Race of Champions live on their schedule
– 56 Ducati directors and managers from Borgo Panigale and Ducati subsidiaries around the world served and cooked during the Rustida BBQ
– 552,000 page views on the Ducati website page dedicated to WDW
– Over 18,000 FantaWDW web app users during the event
– More than 150,000 viewers connected to the live streaming of the Lenovo Race of Champions
If you’re a Team Red fan, we recommend you give WDW a gander for 2023’s iteration – the festivities promise to be the experience of a lifetime…who knows, you might even bump into some of us at wBW on the circuit.
For other news related to this, be sure to check back at our shiny webpage; drop a comment below letting us know what you think, and as ever – stay safe on the twisties.