Norton is a well-known name in the motorcycling world. Recently the company was poised to turn to crowdfunding for investors so that it could expand its operations and do some cool things in the future. The company wanted investors and saw crowdfunding as a way to get them, but that idea was short-lived. It seems that now the company was able to find one single investor, according to MoreBikes.
This is obviously a preferable option for the company. I just have one question, though, who is it? MoreBikes reported that the investor is anonymous at this point. Norton released a statement announcing that it found the investor but did not say who it was.
In the statement, the company said, “This individual is already a fan of Norton and a motorcycle enthusiast, which means the brand and it’s community are a focus.”
That sounds like a good thing. It’ll be interesting to see where Norton goes with this. I would love to see some more bikes from the company and watch this British brand rise and be an important part of the industry again.