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MV Agusta partners with Akrapovic

MV Agusta Rush 1000

MV Agusta has announced an industrial partnership with Slovenian exhaust systems manufacturer Akrapovič.

The agreement includes the supply of exhaust systems designed and produced for specific MV Agusta models.

Akrapovič has similar deals with other manufacturers and for several years has been supplying original mufflers for BMW and now Indian.

It’s not unusual for motorcycle companies to develop such partnerships. The most obvious are Ducati and Termignoni, and Harley-Davidson and Screamin’ Eagle, but many other companies have developed partnerships over the years.

Akrapovič claims to be a pioneer in the “innovative use of titanium and super-alloys, and are at the forefront of carbon-fibre components construction”.

The company was founded by racing champion Igor Akrapovič and works closely with several teams in MotoGP, World-Superbikes and MXGP.

Akrapovic sounds

New MV Agusta CEO Timur Sardarov says the sound of the exhaust on one of their bikes is critical.

“Sound is part of the MV Agusta experience. It’s a key element to its style and we pay a lot of attention to it,” he says.

“Our three and four-cylinders models have quite unique personalities and we’ve always worked towards matching them with hair-raising sound, but this partnership goes well beyond the look and sound; it is really about leading-edge technology, performance and uncompromising quality.

“MV Agusta and Akrapovič have a very similar approach to industrial excellence, accepting nothing but the best. I welcome this partnership as a natural alliance between like-minded leaders in their own field, which will bring about many synergies and even better products for the enjoyment of motorcycle enthusiasts around the world.”

Akrapovič CEO Uroš Rosa says the partnership is a “natural fit”.

“Count Domenico Agusta and Igor Akrapovič both came from a racing background and created winning global brands through their passion, making this collaboration a natural fit,” he says.

“Akrapovič will create innovative products for the beautiful MV Agusta models that are coming soon, with designs that have never been seen before.

“With high-tech, race-proven materials, such as titanium and carbon fibre, we will create systems that will enhance the ‘Motorcycle Art’ that MV Agusta prides itself on, and our engineers will produce a unique sound for the range. Our exhausts will make a statement for all to see and hear that perfectly complements MV Agusta motorcycles.”