The 70-year-old has more than 40 years’ industry experience and was awarded an Order of Australia Medal in 2012 for his service to motorcycling. (See more career highlights at the end of this article.)
Affect on dealers
“My introduction to the motorcycle industry was at Milledge Brothers. Alex Milledge had a great relationship with his dealers. He was a consistent entity as were his dealers,” Stuart says.
“Policy was straightforward and consistent. His door was open to his dealers and together they did well selling bikes he imported.”
Stuart says that when manufacturers move into direct importing, their policy is “not straightforward and corporate manoeuvres occur regularly”.
“Senior appointments often come from head office without local industry knowledge.
“Their emphasis is mainly on ‘moving iron’,” he says.
“Factories may force their subsidiaries to take numbers local management don’t want.”
Stuart also says there can be a lack of talent among the Australian staff.
“Locals who work for the manufacturers can be an issue as they don’t have any skin in the game and it’s rare to find one who has actually run a successful business,” he says.
“Dealers get frustrated with the constant changes and the regretfully incompetent representatives appointed by incompetent management. It creates havoc for dealers who work under a dictatorial franchise system.”
Stuart says manufacturers do not seem concerned about the business viability of dealers.
“Rarely does return on investment get discussed,” he says.
“Dealers are issued with constant franchise breaches which are used to intimidate and wear down resistance to policy that is often unfair.”
Pricing motorcycles can be a complex issue for the direct importer, Stuart says.
One of the most vexing points for importers are the tax implications.
He says the tax office in the manufacturer’s home country as well as the export country each want their fair share of the manufacturer’s revenue.
“It’s easy for manufacturers to set pricing so they make more profit in their home country than in the subsidiaries countries,” he says.
“But the tax offices are on to this. They compare revenue and tax with like businesses and if they believe there is anything irregular there can be heavy fines.”
Stuart says exchange rates also have a huge impact on retail pricing.
“A weak Australia dollar is great for exporters but bad news for importers,” he says.
“No manufacturer wants to be sitting on piles of obsolete or uncompetitive models, impeding financial competence.”
He says there are many factors influencing retail price and buyers should be wary of manufacturers who get the local release price wrong.
This can result in massive discounting when the model fails to sell at a too-high price.