BMW Motorcycles Sets Record August 2012 Sales
September 6, 2012 – With 7.400 units sold, BMW Motorrad supplied more vehicles than ever before in a month of August. 11.3 % more motorcycles were handed over to customers than in August 2011.
From January up to and including August 2012, BMW Motorrad supplied 76,729 (previous year: 78,280 units or -2.0 %) motorcycles and maxi-scooters to its customers.
The strongest individual market for BMW Motorrad by a wide margin is Germany, followed by the U.S.A., Italy, France, Brazil and Spain.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said “The record retail result for August is based on ongoing healthy demand for our motorcycle models as well as a very pleasing development of sales of our two maxi scooters C 600 Sport and C 650 GT. We started supplying the scooters in Europe at the end of July.
In spite of the holiday season in the major scooter markets of Italy, France and Spain, we have already been able to supply a satisfyingly high number of vehicles to our customers in those countries. The scooters have been fully available in the European markets since August. We now look forward to the overseas market launch scheduled to take place in the autumn.”
BMW Motorrad remains on course to achieve a new all-time high retail figure in 2012. In addition to the scooters, the coming weeks will see the launch of the new high-volume mid-range enduro models F 700 GS and F 800 GS. BMW Motorrad has also announced the arrival of the BMW HP4 – the new top model in the 1000 cc supersports segment which is also due to go on the market in 2012.
Further new models will be presented by BMW Motorrad at the two international motorcycle shows Intermot in Cologne (at the beginning of October 2012) and the EICMA in Milan (mid-November 2012).
Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, had supplied a total of 6,101 units (previous year: 4,729 units or +29.0 %) to the Husqvarna dealer network up to and including August 2012. Supplies in the month of August itself totaled 372 vehicles (previous year: 335 units or +11%). In July the Italian manufacturer announced its new single-cylinder models TR 650 Terra and TR 650 Strada.
With these two additional models, Husqvarna will be extending its range of sporty, road-oriented motorcycles in autumn 2012.
BMW Motorcycles Sets Record Q1 2012 Sales
April 10, 2012 – During the first three months of 2012, BMW Motorrad reported its best quarter to date, recording the company’s highest sales ever achieved at the start of a year.
As of March, sales increased to 24,373 motorcycles (23,109 last year), an increase of 5.5% compared to the first quarter of 2011.
In March, BMW Motorrad had delivered 12,295 motorcycles (11,675 last year) to customers worldwide, 5.3% more than in March 2011.
Hendrik von Kuenheim, General Director BMW Motorrad, said “BMW Motorrad got off to an excellent start to the 2012 motorcycle season. This positive development is attributable to our attractive model range and the good market development above all in Brazil, the USA and Australia, these being countries in which, for climatic reasons, the motorcycle season starts significantly earlier than in Europe.
In contrast, due to economic insecurities, markets in Southern Europe are in a difficult position. Nevertheless, if the framework conditions do not worsen, we will aspire to again exceed the record sales figures of 2011 for the whole year.”
Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, recorded an increase in sales for the third month in succession.
As of March, Husqvarna had sold 2,642 motorcycles (1,940 last year), an increase of 702 units or 36.2%. In March the figure was 1,182 units (676 last year), a 74.9% increase compared to the previous year.