Bajaj and Triumph Have Finally Confirmed a Deal for 200cc to 750cc Motorcycles


Triumph

Over Two Years in the Making

The Indian motorcycle company Bajaj and the British darling Triumph finally made a partnership official on January 24, 2020. Thi agreement was over two years in the making. I reported on the early developments of the deal before, but I honestly was a bit skeptical it would ever come to be. Well, it be. 

According to Motorcycle News, the agreement says that Bajaj will handle Triumph distribution in India. It also says Bajaj will represent the company in new markets. The bikes will be branded as Triumphs, but Bajaj will handle most of the legwork.

This is a non-equity partnership and will focus on the expansion of the 200cc to 750cc area of the market. Those new bikes will be coming. It’s unclear what exactly they will be or when exactly they will come but a target date is 2022. Those models that are produced will be sold in Triumph’s existing markets, too. This includes Europe and North America.

“This is an important partnership for Triumph and I am delighted that it has now formally commenced.  As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe,” commented Triumph Motorcycles CEO, Nick Bloor.

Now we just have to wait to see what will come first. I’m hoping for a baby Bonneville, but I’m not opposed to a small Street Triple (Street Single or Street Double?). Whatever comes of this, I’m on board.  

6 Comments

  1. Q.
    January 24, 2020
    Reply

    The only way I would buy one of these Triumph’s is if the quality control during assembly was strictly controlled.

    • January 27, 2020
      Reply

      From what I understand Bajaj does a pretty darn good job on quality. But yes, if it’s going to have a Triumph badge on it, it needs to be top-notch.

  2. LEON CAPSOUTO
    January 27, 2020
    Reply

    I rather buy a 750 made in England then one made in India

    • Mike Hunt
      January 27, 2020
      Reply

      then?

    • January 27, 2020
      Reply

      Leon, but would you like the option of buying a 750 Triumph at all?

      Without this deal with Bajaj, Triumph probably couldn’t make the 750 (or other smaller displacement bikes) happen. I’d rather buy one made in England, too, but I’d rather buy and Indian-built 750 Triumph than not have the option.

  3. Bill Barr
    February 18, 2020
    Reply

    Hoping for a smaller Bonneville, to. Perhaps an air-cooled 400 – 650 with modern tech, including traction control & ABS.

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