A New CEO Marks a Shift for Revzilla

Revzilla founders
The Revzilla founders.

How Will This Change Things?

It’s no big secret that I like Revzilla. From the company’s good deals to its detailed video breakdowns and quality blog content, I hold the online motorcycle gear retailer in pretty high esteem. Well, now Revzilla enters into a new era. Recently, the company appointed a new CEO, Ken Murphy, who has more than a decade of executive experience from other non-motorcycle-related companies, such as Mattress Firm.

Murphy now takes the helm of Comoto Holdings, which is the parent company of both Revzilla and Cycle Gear. According to Technical.ly Philly, the two companies had the same parent company beginning in 2016 when they joined with J.W. Childs equity firm and created a new entity.

The three co-founders of Revzilla—Anthony Bucci, Matt Kull, and Nick Auger—have all held C-suite level positions previously. They will now be out of the day-to-day operations of Revzilla. Despite this, they will still remain on the board as shareholders.

Murphy told Technical.ly that the goal of appointing him CEO is “sustained growth.” Revzilla has grown considerably in recent years, and it wants to continue doing so. What’s interesting is that Murphy isn’t a rider. He said he hasn’t ridden motorcycles since he was a kid, but that he plans to get his endorsement and begin riding again.

It’ll be interesting to see how the company changes under him. There’s little doubting his experience as a top-level executive, and with the original founders still on the board, I hope Revzilla continues in the right direction. I’ll keep you in the loop because we work closely with the company and point our readers there often.



  1. David
    August 15, 2019

    Revzilla always had great prices and good products. Before the merger I always felt like I was supported by Anthony and the crew. Like a friend had my back. After the merger I really lost my interest as I really just considered it another Cyclegear store. Real or not my perceptions ruled my actions. Unfortunately with this action I just see them as another online retailer.

  2. Clay Nicolsen
    August 15, 2019

    Good grief. Hiring somebody who knows nothing about the business and then dressing him up in the correct costume for the photo op is Harley-Davidson’s business model. And Anthony and the other co-founders are out of the day to day operations?

    RIP, Revzilla.

  3. Steve Edgett
    August 15, 2019

    Wade – Like you, I’ve enjoyed Revzilla, from Anthony’s thorough and motor-mouthed reviews to excellent product descriptions and Amazon-like service. I’m only hoping that Ken Murphy retains the moto-centric nature of their organization.

  4. Rick Van
    August 15, 2019

    What I am truly impressed with is how Anthony can speak error free and with real insight for 3 minutes straight. It’s just not human…

    • Dave
      August 16, 2019

      It’s called a script.

  5. strrider
    August 15, 2019

    Ken Murphy was President through “accounting irregularities” at Mattress Firm and as CEO facilitated the 115% overpayment in the acquisition by Steinhoff. The largest Mattress Firm shareholder at that time… JP Childs … currently the largest shareholder in RevZilla.

    There were multiple law suits that listed Murphy as not only being knowledgeable of the irregularities but also of benefiting from them.

    Will be interesting to say the last. My money is on the company being pillaged.

  6. darren-p
    August 16, 2019

    doesn’t matter who the new guy is or that he has zero motorcycle experience

    business acumen and understanding of the market is crucial
    not knowing how many pots the 1998 Yamaha R1 front brake has

    it’s a bad look dressing him up like a biker though.

  7. Scott
    August 18, 2019

    A motorcycle rider-centric site, now directed by a non-riding mattress salesman…. this won’t end well.

  8. Carlos T. Jackal
    August 19, 2019

    Yeah, color me skeptical, too. Better spend my ZillaCash before that program evaporates.

  9. March 24, 2020

    Mattress Firm is also just plain awful. This does not bode well…

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