See the wBW
slide show for the Triumph Scrambler
The twin-cylinder Scrambler adds a new twist to the
Modern Classics range. A fresh take on Triumph’s past,
the Scrambler is a redefinition of the bikes made famous
by 50’s thrill-seekers such as Steve McQueen into a
contemporary urban context.
A ‘do anything, go anywhere’ kind of bike, inspired
in part by the relaxed culture of sunny California and
in part by the stylishness of southern European scooter
aficionados, the Scrambler has been specifically
developed for a particular group of riders currently
underserved in the market.
While diverse in their demographics and riding
experience these riders share the view that motorcycling
is great fun, socially acceptable and a liberating
experience. Crucially though, they aren’t interested in
riding fast and are not motivated by performance or
other benchmark figures.
As a result these riders desire
a bike that’s easy and un-intimidating to ride, with or
without a passenger, in the rough and smooth parts of
town or out and about on a longer jaunt. Added to this
is a wish for the bike’s design to make a distinctive,
personal statement that appeals to and is understood by
both their biking and non-biking peers. Enter the
Very few motorcycles can claim to be unique but the
Scrambler, thanks to authentic styling cues such as the
flat seat, small headlight, knobby tires and upswept
pipes, is certainly one of them. Only Triumph, with the
brand’s strength and sense of its own history, could
credibly produce such a machine, creating a whole new
niche of motorcycle in the process.