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Norton Motorcycles Interim CEO Chats About the Future

Over 36 Minutes of Info from the CEO Himself


A Video Worth Watching

Norton Motorcycles has really been through the wringer this year, and now under new leadership, there are a lot of questions about the future. 

Recently Bennetts Bike Social had a chance to sit down and chat with the Interim CEO of Norton Motorcycles, John Russell. During that conversation, he discusses some new motorcycle, what motorcycles won’t make it to production in the future.

Russell said that Norton doesn’t just plan to let nostalgia rule here and wants to push the brand into the future with modern manufacturing techniques and new bikes.

He said that the company is doing all it can to protect trademarked historic Norton motorcycle names, but he didn’t say whether or not all of the names recently trademarked by the company would become production models.

The company’s current task is getting the current V4 engines up to Euro 5 compliance for future models. Russell did say that the Commando as it exists at the moment is nearing the end of its lifecycle. The bike will leave the lineup after this run of bikes. A new Commando could return in the future, but it’s unclear when.

He also said that alternatively powered bikes (electric) are certainly on the company’s radar, but what Norton would need out of an electric is vastly different than what other companies might be looking for. At the moment there is nothing much to report other than the fact that the parent company TVS, will likely supply the technology once it’s ready.

If you want to watch the whole interview, it’s over 36 minutes long and you can see the whole thing below.