IMG Licensing will now be the exclusive licensee for MV Agusta. After surveying the options available to it, MV Agusta chose IMG for a multi-year agreement.
The company will handle the brand’s new lifestyle products and other new merchandising items.
“IMG is the best possible partner to achieve what we have in mind for our fans around the world,” said Timur Sardarov CEO MV Agusta Motor SpA, according to Motociclismo. “This strategic partnership will give a strong boost to our five-year expansion plan. MV Agusta is a strongly loved brand, an icon of design and style in the world of motorcycling.”
Marcelo Cordeiro, Associate Vice President of IMG Licensing sounded equally excited about the new deal. He echoed Sardarov’s claims about the MV Agusta brand and its strong supporters.
“It is our intention to take advantage of IMG’s global dimension and its vast experience in the field of automotive licensing to extend the brand with a range of consumer products through a series of selective agreements, brand partnerships, and collaborations,” he said.
The types of products that IMG will be handling include clothing, fashion accessories, video games, and collectible items.[Note: translation provided by Google Translate]