India: Triumph Motorcycles to Increase Market Shares to 25%

Market Growth Increase from 22% Predicted by the End of This Year

A view of India's Triumph motorcycle offering in relation to recent news that the brand plans on taking over 25% of the premium bike segment for the country
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Triumph has been reaping the benefits of selling a whopping 22% of last year’s premium motorcycle market for India- and they’re gunning for that figure to increase to 25% by the end of the year. 

A view of India's Triumph motorcycle offering in relation to recent news that the brand plans on taking over 25% of the premium bike segment for the country

“The overall segment continues to be in a nascent stage, but the good part is that everybody sees potential in India,” states Shoeb Farooq, the business head of Triumph Motorcycles India in a report from Finacial Express

“You would see all the global brands now having their base in India and preparing themselves for the expected growth to come in this industry. We were around 22% of the overall market in 2021. We are expecting a growth in our market share to 25% in 2022.”

A view of India's Triumph motorcycle offering in relation to recent news that the brand plans on taking over 25% of the premium bike segment for the country

So what do those figures look like in real life?

According to the report, 22% is roughly 1200 units sold from Triumph (out of the total 5,500 units sold from the premium motorcycle segment).

With the new goal being 25%, that means an increase to around 1,375 bikes is anticipated. 

It’s also worthwhile noting that, while ‘CKD (completely knocked down)’ bikes add around 50% to the figures, the rest are ‘CBU (completely built-up)’ units.

A view of India's Triumph motorcycle offering in relation to recent news that the brand plans on taking over 25% of the premium bike segment for the country

Most of the CBU units are coming from our Thailand plant, which is Triumph Motorcycles’ biggest manufacturing plant,” continues Farooq. 

“The CKD Kits are coming from Thailand as well.”

A view of India's Triumph motorcycle offering in relation to recent news that the brand plans on taking over 25% of the premium bike segment for the country

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*Media sourced from VisorDown, as well as FirstPost ETAuto and Mint*