This Is a Serious Feather in Ducati’s Cap
Ducati is no stranger to the prestigious Red Dot Design Awards. It won in the past for the 1199 Panigale and for the XDiavel S. Those awards were in 2013 and 2016 respectively. Now, the company has won again for the Diavel 1260. That should help prove to many just how good the Diavel 1260 truly is.
According to Ducati, 21 design experts evaluated over 5,000 products in 34 different categories. That’s a lot of competition and speaks to the importance of the win. Andrea Ferraresi, Ducati Style Centre Manager, sounded extremely pleased with the result.
It’s never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride.
Ferraresi said that the competition for the award was extremely tough this year. He sounded pleased to see Ducati’s efforts so well-received.
Now that the award selections have been made, the folks who put together the awards will host a Red Dot Award gala ceremony in Germany at the Aalto Theatre in Essen on July 8. Ducati will attend the Gala to officially accept the award in front of 1,200 or so people.