Revit Motorcycle Clothing 2005
Rev'it! Slide Shows - Photos:
Fusion Boots |
One of the toughest jobs for any company is developing and releasing a product line
into an established market. There are so many
obstacles to consider, like developing and executing a marketing
strategy, establishing brand
recognition and implementing a distribution and logistics
designing and manufacturing the products is probably the
(relatively speaking, of course) easiest part of the
It also takes huge gobs of money. The
market for motorcycle clothing is dominated by a handful
of players in a tightly controlled distribution
network. The competition is fierce, with new
players coming on line every day.
We must get a
dozen emails per week from manufacturers all over the world, asking if
we'd like to buy containers full of boots, gloves,
jackets and everything in between. Although the
quality is probably awful, some riders find it hard to
resist the rock bottom prices.
There are problems on the demand side
also. It almost seems as if there are too many
products for the number of motorcyclists who are
potential consumers. If the motorcyclists I see
are any indication, there's not much of a demand for
anything more than shorts, a T-shirt and a pair of
So I've got to give a lot of credit to
Rev'it! for their gumption in tackling the impossible --
establishing a worldwide presence with high-quality
motorcycle apparel in an overcrowded
The meek would have come out with a
shallow product line, and it it didn't work, they'd go
running for home. Rev'it! has attacked with
vigor and fortitude -- and seemingly endless capital --
body-slamming the competition by raising the bar higher
and higher with each new release.
This latest batch includes the
long-awaited (by me anyway) Airvent mesh pants to match
the nice Airflow mesh jacket; the Cayenne 3/4 length
all-singing-and-dancing jacket, with enough new and
interesting features to make it a real challenge to
describe with mere words.
The Cayenne has a BMW-ish world-tour
look that works perfectly with the Tiger, R1200GS or
your choice of mega enduro. Then there's the new
Ultimate pants, which are a perfect match for the
Cayenne, and the Ultimate gloves, which are basically an
update of the successful Ultra gloves we reviewed a
And that's just the tip of the iceberg -
just about the whole product line has been refined over
the last year or so. We don't know of any other
motorcycle clothing manufacturer that works so hard at
keeping their product line fresh and exciting.
These folks are out to own the market, no doubt.
But wait, there's more: you'd
expect that more features would mean more money.
But Rev'it! prices seem to have dropped, and some of the
items are downright bargains, like the new Fusion
There are so many features to describe
that we're trying something new: we've split the
individual reviews into separate articles, each with its
own slide show with 500 pixel wide detail photos (see
the right-hand column on this page and each review page
If we get comments from visitors on this
new batch of Rev'it! products, we'll post them below on
this introduction page.
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