September 28, 2009 – With 15,400 MV Agusta Brutale models
sold worldwide, through a decade boasting countless international
design awards and accolades, MV Agusta proudly introduces the
new Brutale 990R and 1090RR for 2010.
Conceived at MV Agusta’s CRC design center, the highly-anticipated
launch of the brand new Brutale models signifies a new renaissance
for the distinguished Italian brand, known for its success crafting
high-performance, beautifully designed motorcycles.
With U.S. prices set at $15,000 for the Brutale 990R and
$18,000 for the Brutale 1090RR, MV Agusta is currently unveiling
the new 2010 bikes for the first time at the famed Misano Autodromo
circuit in Italy.
2010 MV Agusta Brutale 990 R
Completely reengineered in every facet of its design with
only the newest components featuring the latest technology,
MV Agusta produced a brand new Brutale 990R and 1090 RR which
still capture the aggressive, legendary aesthetic of its predecessor.
Made in the world famous spirit of MV Agusta, the company
ensured every aspect of the design and production for the new
Brutale was overseen in-house.
Using the knowledge gained from a winning tradition of racing
excellence with 38 world championship titles and 37 manufacturers’
championships alongside motorcycle icon Giacomo Agostini, MV
Agusta focused on producing the most versatile Brutale to date,
with all the track-ready power of previous models, but with
revolutionary attention brought to comfort and ease of riding
at any speed.
“With the unveiling of the new Brutale 990R and 1090RR, MV
Agusta looks forward to once again showing the world why the
company continues to be one of the most respected names in the
motorcycle industry,” comments MV Agusta Director of U.S. Operations,
“The launch of the new Brutale models marks a revolution
for the MV Agusta brand as it moves forward producing motorcycles
echoing the spirit of its Italian heritage while also demonstrating
the highest quality of manufacturing".
Founded in Italy in 1945, MV Agusta has created some of the
most exquisite, sought-after motorcycles in the world, renowned
for their attention to detail, superior craftsmanship, and provocative
design. MV Agusta boasts an unprecedented 75 Championship titles
securing its place in the annals of motorsport legend.
Brutale 990 R: Identity Transformed Almost a decade
has passed since the appearance of the first Brutale, a prestigious,
naked motorcycle with fascinating design, power, and speed.
Its characteristics, unique and unmistakable, have made it famous
the world over, enabling it to win coveted prizes as the most
beautiful motorcycle of the year.
The Brutale pushes the limits of research and technology
in its 2010 models -- the 990R and the 1090RR. With its state-of-the-art
components, the 2010 Brutale delivers acclaimed performance
and ease of riding, in keeping with the “Made in MV” formula:
a commitment to excellence in componentry, in the design of
which MV Agusta is at the forefront.
The “easy” handling enable the Brutale to compete with the
Japanese bikes; it is agile and instinctive in the hands of
the rider. It excels on the racetrack, and its eclectic elegance
and charm thrill even the casual admirer.
To achieve these results, it was necessary to replace 85%
of the components, but the new Brutale has preserved the significant
style features of previous versions. The work carried out on
the 990R and 1090RR cannot be defined as mere restyling; rather,
it is a silent MV Agusta revolution.
There is little left of the old Brutale model. From the aesthetics,
to the engine, to the rolling chassis, no component can be interchanged
with those of the previous versions.
MV Agusta Brutale: A Brief History Created in 2001
with a 750 engine, the Brutale instantly stirred motorcyclists,
who were enthusiastic, but also insatiable, to the extent that
MV immediately pushed on towards more extreme limits in search
of absolute performance.
The first change came in 2003; the 910S gained 12 hp over
the 750, with its 139 horsepower, and a torque of almost 73
ft-lb which, with the increase of 160 cc, completed the job.
The R version was even more powerful -- 144 hp with racing exhausts;
a professional rolling chassis that included radial brakes,
forged rims and TiN-treated front forks; and an engine capable
of reaching speeds of 163 mph.
The second evolution took place in 2007: the engine was made
even larger, the 910S became the 989R, and the meanest model
was named the 1078RR. These demonstrated incredible power, 142
and 147 hp respectively, with torque varying between 74 ft-lb
and 84 ft-lb, and a top speed of around 167 mph.
Each model had a different rolling chassis, with the “professional”
version boasting enhanced performance. Throughout the years,
the face of the Brutale never changed expression; it only flexed
its muscles to be stronger and more athletic, always coming
in two versions, the basic and the sport.
In its career, it donned elite dress for limited editions.
The “Serie Oro” (“Gold Series”) was the first to make its debut,
which was an all red 750 special with a limited production number
of only 300 units worldwide. The Serie Oro was presented along
side the first standard model of the MV Brutale.
After the Italian win in the 2006 World Cup, the “Italy”
version was launched, a replica for motorcycle enthusiasts and
collectors of the limited edition Brutale that MV Agusta President
Claudio Castiglioni wanted to give to each player on the Italian
team. Only 124 units were made, all light blue, with the proud
inscription “Champions of the World.”
More recent times have seen the “Hydrogen” (100 units), created
in the partnership with the clothing company of the same name,
which can be purchased from MV Agusta dealers as well as from
the luxurious boutiques of this prestigious name in fashion.
The latest creation is the “Wally,” resulting from a co-branding
with Monte Carlo based Wally, the largest manufacturer of yachts.
Only 118 units were made, signifying the 118-foot length of
the extraordinary motor boat that has become an international
icon among luxury watercraft.
2010 MV Agusta Brutale 990 R Front and Over Tank Views.
The New Brutale 990 R
There is little left of the old Brutale model, as 85% of
the parts have been completely redesigned. From the aesthetics,
to the engine, to the rolling chassis, no component can be interchanged
with those of the previous versions.
Some of the new parts include:
Front wheel rim, either gravity
die-cast, or forged
Front brake disk
Suspensions Internals (oil dynamics
and components of the front fork)
Instrument cluster (design, logic
definition and information handling)
Brake pump with integrated tank
Mirrors with directional indicators
Fuel filler cap
Inner damper (oil dynamics and
Rear turn signals
Pressure die-cast rear taillight
Rear wheel hub, either gravity
die-cast, or forged
Many of these parts have been designed and crafted by MV
Agusta, rather than sourced from market suppliers, thereby affording
technical and aesthetic perfection. Of all the world’s manufacturers,
only MV Agusta obsessively pursues aesthetic perfection in its
component design, because its aim is to make beautiful what
others make only functional.
And, without being presumptuous, the Brutale is the best
example there is on the market.
2010 MV Agusta Brutale 1090 RR Instruments
The Headlight: The
headlight retains the same drop profile and the same dimensions,
but introduces a fresh, more modern design, which takes account
also of a modified support, but eliminates the direction indicators.
Inside, in addition to a new poly-ellipsoidal element, there
is a system of 8 LEDs that create a “light strip” effect, like
that found on cars, which for motorcycles is entirely new.
Instruments: The new lines of the instrument
cluster have abandoned the soft shapes of the previous cluster
to achieve a style that is in keeping with the modern, slender
features of the bodywork. It is designed to fit a personalized,
interchangeable cover, which the rider can select from those
available in the accessory line.
The instruments are also all new, working in conjunction
with the engine control module via a high speed CAN line, retaining
the split dial, with the rev counter, which is even more precise.
The two LCD screens have been enlarged and have even more functions.
There is now an indicator showing which gear is engaged,
the fuel level, the speed, the hazard key, the water temperature,
and the chronometer function, with memory of laps and of times.
The instruments are already set up to use a system for monitoring
Handlebar: The fitting of the handlebar is flexible,
to improve comfort and to reduce the vibration level. On the
integrated handlebar clamps, the upper triple clamp assembly,
including the handlebar clamp, is new.
This latter has been designed with an elegant hinge release
system, which enables the handlebar group to be quickly dismantled.
The handgrips also have a new design, with an alternation of
smooth and rough areas that improves grip.
Rear View Mirrors: The rearview mirrors are
larger and have more volume for greater visibility, but have
also been placed higher up than before; the arm is in pressure
die-cast aluminum, to reduce vibrations and to improve stability.
They house LED direction indicators (3 on each side), which
are perfectly incorporated into the rear mirror assembly, yielding
a cleaner line than the traditional position.
Key Block: The ignition block is the very latest
generation, fitted with an immobilizer, the presence of which
is indicated by a red light on the instrument cluster. The fuel
cap is also new, with an advanced design in which the MV name
stands out on the back, thanks to careful and precise manufacturing.
Bodywork and Fittings: The air ducts for the
air box are larger and tapered directing additional airflow.
The radiator protections, no longer in metal and integrated
with the mechanical components, are now part of the bodywork.
In addition to streamlining the radiator and protecting it,
they act as ducts to provide better cooling.
The most evolved part of the motorcycle is the rear, thanks
to a thinner, more modern tail, which makes sitting more comfortable.
The LED taillight is integrated into the tail, which is no longer
in plastic, but is pressure die-cast in aluminum, and is an
entirely new design element.
The two beautiful exhausts, which flow along the right side
of the motorcycle, have been enhanced, eliminating the welding
at the tips of the silencers and, above all, featuring an even
more inclined and thinner cut that matches the lines of the
bodywork. The external engine supports are sleeker and, along
with the side stand, are embellished with the MV logos in relief.
The 990R version comes in two colors: Red or Black, both
with Silver tank side panels.
Brutale 990 R Engine The engine size has increased
from 982.3 cc to 998 cc without any variation in layout. The
cylinder bore and stroke have gone from 79 x 50.1 mm to 76 x
55 mm. The reconfiguration of the 4 cylinders, with 16 radial
valves, seeks to make power delivery smoother, with a response
that is more progressive, solid, and harmonious than before,
especially when opening-closing and when accelerating.
For this purpose, a new 46 mm Mikuni throttle body assembly,
with a non-return feed that is 0.33 lbs lighter than the previous
one, has been installed. The new throttle body assembly is operated
by Marelli 5SM electronics, which perform better than the previous,
and which feature new software for such things as traction control
(for which 8 adjustments can be made) and a double EFI map.
No alterations have been made to the materials, measurements,
and profiles used on the thermal side, but the new electronics
allow for the elimination of the position sensor of the camshaft.
The completely redesigned engine crank case is 1.32 lbs lighter
than the previous one, and is fitted with a counter-rotating
balancing shaft to resist high-frequency secondary vibrations,
which has been placed at the front of the engine and is driven
directly by the primary transmission gear.
While the transmission ratios remain the same, the internal
gearbox command mechanism is entirely new, redesigned to allow
adopting a gear sensor, and to provide a smoother and more comfortable
shift of the lever. Using this new sensor, the engine control
unit is able to optimize the injection and ignition calibrations
and the position of the exhaust valve according to the demands
of the individual gears.
There is also a new Mitsubishi, Neodymium-Iron-Boron generator,
cooled by a high pressure internal oil jet, which - together
with the new transmission system and a damper that incorporates
an elastomer vibration canceling system - contributes to saving
a full 3.52 lbs.
The lubrication circuit has also been entirely renewed, with
a double rotor pump which is smaller and lighter (by 0.75 lb),
but more efficient than the previous one. The circuit is no
longer divided, as it was before, and the pump serves the radiator
and the engine which are placed in series.
The new oil filter has an environmentally- friendly paper
element, which is easy to access without dismantling any part
of the engine, thereby reducing maintenance time. The water
pump, too, has been completely redesigned, and although it is
0.13 lb lighter than the previous one, its cooling capacity
is up to 65% greater at low revs.
Engine performance has been optimized to improve drivability
and power delivery, which are further enhanced by the new exhaust
system, which has a choke valve operated by the injection control
Video: 2010 MV Agusta
Brutale 990 R Suspension and Chassis The cage
of pipes in chromium molybdenum steel, which constitutes the
frame, retains the TIG welded trellis structure, but with a
taller, lighter, and more rigid design. Taking a cue from the
aeronautical industry, MV opted to use the more precise and
more costly TIG welding process to make the frame stronger and
The extension of the rear swingarm (which has been entirely
redesigned and is 2.2 lb lighter) lengthens the wheelbase for
greater precision in the ride, increasing the torsional rigidity
and decreasing the weight. The new wheelbase also reinforces
the Brutale’s signature stability. The weight reduction in the
wheels and swingarm provides improved suspension operation.
The new chain guard is wider and wrap-around, improving protection
against dirt and thus enhancing rider safety. A forged insert
has been incorporated as an aesthetic detail and protects the
rear swingarm in the event of an impact or fall from the vehicle.
The rear wheel features a cush-drive, plus a new hub and
bearing, the purpose of which is to make the engine more resistant
to stress and to improve comfort.
Although not adjustable on the 990R, the foot rests have
a flexible assembly to absorb vibration and to improve comfort
during the ride.
With an innovative design, the rims are even lighter than
those on the 989R; they are gravity die-cast, with a weight
that is 1.5 lb less on the rear rim, and 0.77 lb less on the
Forks, Wheels and Brakes The front forks have had
their internals and oil dynamics completely designed by CRC,
and are produced by Marzocchi exclusively for MV Agusta. The
stems are 50 mm, and the compression, extension, and spring
preload may be adjusted. The internal components and the calibration
have been modified, with the range dropping from 130 mm (5.12
in) to 125 mm (4.92 in).
The front wheel trail has been increased from 3.99 in (101.5
mm) to 4.07 in (103.5 mm), the wheelbase extended from 55.51
in (1410 mm) to 56.61 in (1438 mm), the height of the seat from
31.69 in (805 mm) to 32.68 in (830 mm), and the angle of the
steering tube increased from 24.5 to 25°.
The rear shock absorber covers the oil dynamics and the internal
components. It offers a single adjustment of the extension,
without a separate tank.
The braking system includes 12.2 in (310 mm) NHK disks, a
steel flange and Brembo 1.26 in (32 mm) radial mount 4-piston
calipers. The MSRP of the Brutale 990R is $15,000 USD.
2010 MV Agusta Brutale 1090 RR Tank and Front Views
Brutale 1090 RR The Brutale 1090RR version is basically
the same but features the following additional components:
The 1090RR shares all of the
basic characteristics of the Brutale 990R, but has a 1078
cc engine offering even greater power and performance. The
RR differs from the 990 model in its considerably larger
engine size and also its slipper clutch, which is an original
Adjustable foot rest supports.
MV Agusta-designed forged rims,
with extremely thin spokes.
Rear shock absorber with a double
compression adjustment, high and low speeds, and a separate
320 mm Brembo braking disks,
a flange in aluminum and monobloc racing brake calipers,
with 34 mm pistons and a radial attachment.
A newly designed steering head
with a new steering damper on the handlebar.
The air ducts of the air box,
painted in the same color as the tank, become an integral
part of it, and as a result, the design is even more aggressive
The valve cover is painted red
The 1090RR version comes in two color formats: Pearl White/Black
2010 MV Agusta Brutale 990 R
Riding Impressions Racing demands that competition
motorcycles be improved in deliberate, considered stages. Excessive
modifications are in vain if you want to craft a true winner.
This is why, when straddling the new Brutale, you realize
that the character and personality have matured. The ride position
is the first tangible improvement. The long and spacious seat
allows even riders of above average stature to sit comfortably
and to grasp a more ergonomically placed handlebar. The sensation
is that of riding a motorcycle that has grown a couple of sizes,
one that is more inviting.
The sensitivity of an MV at low revs has been transformed
into a strength. Riding a figure eight at a speed of little
more than 1 mph, with two fingers on the handlebar, has become
as easy as hurtling at 167 mph (270 km) per hour along a straight
The notoriously fierce Brutale now demonstrates a new subtlety
in its power. The 990 has become the motorcycle to ride in street
as well as track gear. And there are no vibrations when you
enter the highway at a steady speed for long journeys.
The mirrors, the indicators, the throttle, the brakes, the
clutch and the shifter respond with smooth coordination; everything
is more spontaneous and functional, simple to operate and precise
The new calibration of the suspension is sensational for
a silent, progressive absorption of even the worst patches of
asphalt. It’s a bit like floating on a cushion of air that is
entirely under your control; no nervous reactions, only a perfect
line that the Brutale holds, even under extreme conditions.
When a motorcycle is easy to use, it’s also easier to push
to its limits. The 1090RR, with its superior technology, achieves
results that no other naked can approach - particularly on the
track, where it becomes a beast with an insatiable drive.
At the same time, it remains obedient to the entry level
rider tackling his first curves. In its sensuously nuanced power,
the timeless Italian spirit emerges: never before has there
been such a Brutale!
MV Agusta Merchandising With the 990 R and the
1090 RR, the possibilities of personalization are expanding,
defining a new frontier of exclusivity. MV Agusta said they
will create a special 3-D configuration program that will allow
customers to create the Brutale of their dreams, which can be
personalized in an area dedicated to accessories - both technical,
for performance enhancement; and aesthetic, to refine the look
and enable you to stand out from the crowd.
On the site, you’ll find a racing workshop featuring high
tech, high performance products: extremely light materials,
such as carbon and Ergal; exhaust systems in steel and titanium;
wheels, foot rests, electronic control units, and other engine
components that will enable your Brutale to approach 200 hp.
You can also explore a world of accessories, to change color
or graphics, or choose from articles that give your Brutale
an even more aggressive look, like the lower fairing and rear
For the tourist, there is also a travel kit, which in addition
to comfortable, waterproof apparel includes a set of tank bags,
a more protective windshield, and a more comfortable seat for
people of different stature. These accessories, along with MV
Agusta apparel, can be seen at
and many items can be purchased directly online.