This information is compiled from various sources around the world regarding motorcycle sales numbers and trends. Motorcycle sales data is very difficult to obtain; please feel free to contribute by sending any information to
► Harley-Davidson Reports Q3 2014 Sales
October 20, 2104 - Here are some edited tidbits from the Harley-Davidson third quarter report, released this week.
Dealers worldwide sold 73,217 new Harley-Davidson motorcycles in the third quarter of 2014, compared to 70,517 motorcycles in the year-ago quarter.
"With the successful launch of the 2015 motorcycles in late August, including the return of the Road Glide models, and the outstanding efforts of our dealers, third-quarter retail Harley-Davidson motorcycle sales topped the strong growth of the year-ago quarter. A rebound in Sportster motorcycle sales from this year’s second quarter and increased availability of the Street 750 and Street 500 motorcycles also contributed to these positive results" said Harley-Davidson, Inc. Chairman, President and Chief Executive Officer Keith Wandell.
This year, U.S. dealers sold 50,167 new Harley-Davidson motorcycles in the third quarter, up 3.4% compared to sales of 48,529 motorcycles in the year-ago period.
In international markets, dealers sold 23,050 new Harley-Davidson motorcycles in the third quarter compared to 21,988 motorcycles in the year-ago period, with sales up 12.8% in the Asia Pacific Region, 1.7% in the EMEA Region and 7.0% in the Latin America Region and down 5.8% in Canada.
Through the first nine months of 2014, dealers sold 220,850 new Harley-Davidson motorcycles worldwide compared to 214,964 motorcycles in the year-ago period, with retail unit sales up 1.9% in the U.S., 11.0% in the Asia Pacific Region, 5.9% in the EMEA Region and 1.2% in the Latin America Region and down 11.4% in Canada compared to the year-ago period.
► BMW Continues Sales Record March
October 16, 2014 - (BMW Motorrad, Edited by webBikeWorld) - BMW Motorrad continues its record sales pace; the company reports achieving achieved outstanding retail results in September 2014 by supplying a total of 9,991 motorcycles.
Compared to the already strong equivalent month in the previous year (9,264 units), 7.8 % more motorcycles and maxi scooters were supplied to customers. As of September, worldwide BMW motorcycle sales reached a new all-time high of 100,217 units sold, an increase of 7.6 % from the previous year's total of 93,154 units.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said "For the first time in the history of BMW Motorrad we have supplied more than 100,000 vehicles to our customers in the first nine months of a year. This is an increase in sales of 7.6% as compared to the equivalent period last year."
BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains the most important single market and BMW is the market leader in Germany with 17,068 units sold and a market share of just under 25%. Germany is followed by the USA, Italy, France and the UK in the ranking list of sales figures.
BMW Motorrad intends to remain on course for growth in the upcoming season with new models. A few days ago three new and innovative motorcycles were presented at the Intermot show in Cologne (Photos): the BMW R 1200 R and the R 1200 RS (Report) and the S 1000 RR.
The two water-cooled boxer models and the new supersports bike were a success with the >200,000 Intermot visitors. Two more new models will be presented at the EICMA show in Milan at the beginning of November.
Also, just a few days ago BMW Motorrad won four awards from UK's most respected motorcycle publication, MCN.
Heiner Faust said "We are very pleased to have been named Best Manufacturer of the Year as well as winning first place with the BMW R 1200 GS Adventure, the R 1200 RT and the R nineT."
► Japanese Motorcycle Production Q1-Q2 2014
September 11, 2014 - (JAMA, Edited by webBikeWorld) - Japanese motorcycle production rose for the first 6 months of 2014. Overall production increased by 12% and was up for every manufacturer except Suzuki, which was down approximately 10.4%. Honda sub-125cc motorcycle production was also down significantly.
► U.S. Motorcycle Sales Show Improvement
August 24, 2014 - (Press release edited by webBikeWorld) - The Motorcycle Industry Council reported that sales of street bikes, off-road bikes and scooters increased a significant 2.5% in the second quarter of 2014 from 1Q, with sales up 2.6% over the second quarter of 2013.
Dual-sport motorcycle sales were up an amazing 12% percent (384 units) from the second quarter of 2013, with off-road bikes up by nearly 21% (1,243 units) from the same period last year. Scooter sales were up by 208 (4.9%) compared to the second quarter of 2013.
Sales of street bikes were down by 1.5% from Q2 of 2013 but overall, the Q1 and Q2 2014 sales of street bikes were up by 1.7% (~3,000 units) from the first six months of 2013 as a comparison.
Meanwhile, the Piaggio Group reported slow scooter sales in North America, which affected their overall global sales goals. Combined Vespa, Aprilia and Moto Guzzi sales for the first 6 months of 2014 were reported at 278,500 units, a decrease of 20,000 units from the same period in 2013.
North American sales increased by 3.2% but scooter sales were down 2% during that period. However, Piaggio reported that they have 25.4% of the European market in scooters and 21.3% in motorcycles.
Piaggio also opened the first Chinese Vespa store in Beijing.
► Suzuki Reports 2014 Sales Improvement
August 20, 2014 - (Press release edited by webBikeWorld) - Suzuki reported July sales numbers improved by more than 20% from the same time last year. Surprising best sellers were the Suzuki RM-Z 250/450 dirt bikes.
Also, the new Suzuki GW250 (review) has been a big hit with new riders (see our Suzuki GW250 Blog). And the new Suzuki Burgman 200 ABS has also been another surprisingly hot seller. Suzuki also expects the revised 2015 DR-200S Dual Sport entry bike to be a hit; it will be in dealers starting this month.
► BMW Reports Another Sales Record for Q1 2014
April 8, 2014 - In the first three months of this year BMW Motorrad sales were higher than ever before in any first quarter, according to a BMW Motorrad announcement today.
Sales in the first quarter totaled 28,719 vehicles (previous year: 24,732 units), an increase in sales of 16.1% from last year. 15,183 motorcycles and maxi-scooters (previous year: 13,067 units) were supplied to customers worldwide in February. With an increase of 16.2% as compared to the previous year, this was the best monthly sales performance in the history of the company.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said that the positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain.
► 2013-2014 European Market Briefs: Motorcycles
February 18, 2014 - Here's an interesting report in .pdf format, compiled by the U.S. Commercial Service, the export promotion agency of the United States Department of Commerce: "Motorcycles: European Market Briefs 2013 - 2014" (.pdf).
The report has a lot of information and details broken out for each country in the EU regarding historical motorcycle sales, barriers to entry and contact information and links for each country's motorcycle-related organizations. "Our objective is to provide American exporters a quick overview of the many European market opportunities and a handy resource guide of contact information", according to the document.
► 2013 U.S. Motorcycle Sales Totals
February 4, 2014 - Exactly one year ago today, we reported on total U.S. motorcycle sales for 2012. Reliable motorcycle sales figures for various countries are very difficult to find and the brands that are included can change from year to year, making long-term comparisons difficult. Our sources have provided reports on 2013 numbers and we brought our graph (below) up to date. This ends one webBikeWorld cycle of motorcycle sales reports and starts a new one for 2014.
Reports indicate that 2013 U.S. motorcycle sales were up slightly by 1.4% in 2013 at 458,972 compared to the 2012 total of 452,386 (includes street, off-road, dual-sport and scooter sales).
This is a very mild increase and the overall sales totals are still flat, especially compared to the peak years of 2004 through 2006, when more than twice as many motorcycles were sold in the U.S.
U.S. scooter sales in 2013 were reported down by 6,363 units, which would mean a decrease of -18.6% from 2012. Although scooter sales are only about 7% of total sales, the dramatic decrease depressed the overall sales numbers. The drop in scooter sales may come as a surprise, because it was assumed by many that scooter sales would rise due to fuel prices.
Note that scooter sales numbers seem to vary more frequently than motorcycle sales, so any reported scooter sales figures should be considered less reliable.
Street bike sales were up 2% at 324,691 units compared to 318,105 in 2012, while off-road bike sales were up slightly with 73,371 sold in 2013.
The popularity of dual-sport motorcycles continues; dual-sport bike sales were up nearly 14% from 2012 with 32,979 sold in 2013.
Here's our updated graphic showing U.S. motorcycle sales from 1992 to 2013. These numbers are based on best available knowledge at the time and should not be considered exact, but rather as an overall general indication of motorcycle sales trends in the U.S.A.
► Japanese Motorcycle Production for 2013 Calendar Year
January 31, 2014 - (Press release edited by webBikeWorld) - The Japan Automobile Manufacturers Association just released its report for motorcycle production in the 2013 calendar year.
Number of Motorcycles Produced
Motorcycle production for Calendar Year 2013 (January 2013 to December 2013) was recorded as 563,169 units. Compared with the 595,473 units total recorded for the previous year, this is a decrease of 32,304 units or 5.4%, and production decrease for three consecutive years.
Number of Motorcycle Domestic Sales
Domestic sales (factory shipments) for Calendar Year 2013 stood at 419,398 units, an increase of 4.4% and the increase after last year's of downturn.
Motorcycle exports were down 10.1% as compared with last year.
► Harley-Davidson Reports 2013 Sales
January 30, 2014 - (Press release edited by webBikeWorld) - Here are some tidbits from the Harley-Davidson annual report.
Worldwide retail sales of new Harley-Davidson motorcycles grew 5.7% in the 4th quarter of 2013 and increased by 4.4% for the full year, compared to 2012.
H-D sold 45,875 new Harley-Davidson motorcycles in the fourth quarter of 2013, compared to 43,405 motorcycles in 4Q of 2012.
In the U.S., dealers sold 27,387 new Harley-Davidson motorcycles in 4Q of 2012, up 6.3% compared to sales of 25,753 motorcycles in 4Q 2012. In international markets, dealers sold 18,488 new Harley-Davidson motorcycles in 4Q 2013, up 4.7% compared to 17,652 motorcycles in 4Q 2012. Sales were up 6.1% in the Asia Pacific region, 5.5% in the EMEA region and 13.3% in Canada, and down 2.8% in the Latin America region.
Dealers sold 260,839 new Harley-Davidson motorcycles worldwide in 2013, compared to 249,849 motorcycles in 2012, with retail unit sales up 4.4% in the U.S., 9.8% in the Asia Pacific region, 13.1% in the Latin America region and 4.6% in Canada, and down 1.0% in the EMEA region, compared to the full year 2012.
For the full year 2013, the Company shipped 260,471 motorcycles to dealers and distributors, a 5.2% increase compared to 2012. Full-year revenue from motorcycles grew 8.0% to $4.07 billion, revenue from parts and accessories grew 1.5% to $873.1 million and revenue from general merchandise decreased 1.2% to $295.9 million, compared to 2012.
Full-year gross margin for the Motorcycles segment was 35.4% and operating margin was 16.6%, compared to 34.8% and 14.5% respectively in 2012.
Harley-Davidson expects to ship 279,000 to 284,000 motorcycles to dealers and distributors worldwide in 2014, an approximate 7% to 9% increase from 2013 shipments. In the first quarter of 2014, the Company expects to ship 76,500 to 81,500 motorcycles, compared to 75,222 motorcycles shipped in the year-ago period.
The Company expects full-year 2014 operating margin of 17.5% to 18.5% for the Motorcycles segment. The Company expects 2014 capital expenditures for Harley-Davidson, Inc. of $215 million to $235 million.
► Numero Uno European Motorcycle Brand? KTM!
January 21, 2014 - (Press release edited by webBikeWorld) - KTM has doubled sales volume since 2008, with 123,859 motorcycles sold worldwide in 2013 (107,142 units sold in 2012). The most popular model is the new KTM 1190 Adventure (report). KTM's recent 1-2 victory in the "Dakar" South American rally probably helped also.
KTM now claims they are the "fastest growing motorcycle brand in the world" over the last three years.
KTM has contract manufacturing and their own manufacturing facilities in India, Malaysia and Colombia (of all places). CFMoto in China will produce KTM bikes and more factories are planned in Thailand, Brazil and the Philippines. The plan is to increase production to 200,000 motorcycles by 2016.
► BMW Reports Increased U.S. Sales
Meanwhile, BMW Motorrad USA today reported a 17 percent increase in sales for 2013, the second highest retail performance on record, with 14,100 units sold in 2013 compared to 12,100 units sold in 2012. Worldwide, BMW Motorrad sales reached a record high for the third year in a row with 115,191 units, up 8.3% over the previous record of 106,358 units in 2012.
► And More...From Ural
Ural Motorcycles said they also had a record year, with 1,206 units sold. Of those, 1,151 were exported from the Irbit, Russia, factory. The U.S. is the biggest market for new Ural motorcycles; half of the worldwide production (604 motorcycles) were sold there. Of those, 428 were the Gear Up, Patrol and Patrol T models and 8% of all Urals shipped to the U.S. were the two-wheel-drive sidecar versions. Most of the Urals are sold in New England, California and Texas.
► BMW On a Roll: Reaches Sales Record For Third Year in a Row
January 14, 2014 - (BMW Board Meeting Notes, Edited by webBikeWorld) - BMW Motorrad reported an all-time annual sales record for the third time in succession.
The company supplied 115,215 motorcycles and scooters worldwide, an increase of 8.3% from the 106,358 units in 2012. BMW reported 6,343 units sold in December of 2013 alone, a 4.5% as compared to the equivalent month of the previous year.
Stephan Schaller, President BMW Motorrad said "Due to the high level of popularity of our motorcycles and maxi scooters we have been able to achieve growth in all sales regions. This demonstrates that our product offensive has put us on the right course. In some markets growth reached double figures, such as the USA and Russia. Germany remains our most successful individual market. However, we saw very positive sales developments in South America and Asia, too. And despite the difficult market environment that persists in Europe, we once again asserted and further extended our market leadership in the relevant capacity segment over 500 cc's in Germany, Spain and Italy."
"In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years despite the fact that the market as a whole was heavily in decline in those countries."
With 21,473 vehicles sold (prev. yr.: 20,516 units), BMW Motorrad achieved growth in Germany of 4.7% as compared to the previous year. This has meant further expansion of market leadership in the segment over 500 cc in the domestic market. The market share in the previous fiscal year was 25.5%.
The USA follows in second position with 14,100 vehicles sold. Here, 2,000 more BMW motorcycles were sold than in 2012. This represents an increase of around 17%.
Next in order of the largest individual markets come France and Italy, each with over 10,000 vehicles sold, and these are followed by Brazil and the UK. In the latter market, BMW Motorrad achieved growth of almost 15% as compared to 2012, moving up to second position in the market ranking with a share of 15.8% from the previous year's 3rd position.
► BMW R 1200 GS Is Now The Most Successful BMW Motorcycle Ever
The most successful BMW model in 2013 -- with almost 30,000 vehicles sold -- was once again the R 1200 GS. Well over 25,000 units are accounted for by the new water-cooled travel enduro, making 2012 the best first sales year of a new model ever to be recorded in the history of BMW Motorrad.
It is followed in second place by the BMW F 800 GS with 10,166 units sold. Third place goes to the F 700 GS, of which 7,155 were sold.
Sales of the 1000 cc supersports models S 1000 RR and HP4 were also exceptionally successful. In 2013 just under 6,800 Double R and almost 2,700 HP4 were supplied to customers. In addition to this, the R 1200 RT and the R 1200 GS Adventure likewise achieved excellent sales figures in their last year before the model change.
The new mid-range models F 800 GT and F 800 GS Adventure were also well received. Meanwhile the maxi scooters C 650 GT and C 600 Sport as well as the 6- cylinder touring bikes K 1600 GT and K 1600 GTL continue to enjoy a high level of popularity.
BMW also mentioned some 2014 updates, including the successors to the R 1200 RT and R 1200 GS Adventure, which are due this spring. A BMW K 1600 GTL "Exclusive" model is also coming, along with an electric version of the C-series scooter.
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► BMW Reports 7,210 Scooters Sold and Increased Motorcycle Sales; New Twin Coming
October 9, 2013 - (BMW Board Meeting Notes, Edited by webBikeWorld) - After nine months, BMW Motorrad sales are 8.4% above the previous year. A total of 93,154 motorcycles and maxi-scooters have been supplied worldwide, compared to the previous year total of 85,944 motorcycles and 7,210 scooters.
Sales as of September are at 9,264 total, which corresponds to the high level of September 2012 of 9,215.
Heiner Faust, BMW Motorrad Head of Sales and Marketing said "From April up to and including August 2013 we were able to achieve five new sales records in succession. In September, too, we are a few units above the record figure of September 2012, which was especially positively influenced by the market launch of the two maxi scooters.
All in all, our sales are well above last year. In spite of the ongoing weak demand on the European markets, we are confident that we will be able to finish 2013 with another all-time high. The serial production version of the BMW C evolution saw its world premiere at the Frankfurt Motor Show (IAA).
The first electrically powered BMW Motorrad maxi scooter complements our range in the area of Urban Mobility and will be supplied to customers from the first half of 2014.
Our firework display of new models continues unabated. Today, October 7th 2013, we are showing pictures of the new BMW R 1200 GS Adventure (report) for the first time. The successor model to our best-seller builds on the high off-road and touring capabilities of the BMW R 1200 GS and will be the new leading solution for touring riders with off-road leanings, globetrotters and travel enduro enthusiasts.
And on October 16th we will be presenting the eagerly awaited, entirely new flat twin motorcycle which bears within it the genes of 90 years of BMW Motorrad history. Both bikes will be presented to the public in November at the 71st International Motorcycle Show in Milan (EICMA) and will go out to dealerships in spring 2014."
► More Motorcycle Sales Information
Interesting motorcycle ownership and use graphs and charts courtesy of the Japan Automobile Manufacturers Association.