This information is compiled from various sources around the world regarding motorcycle sales numbers and trends. Motorcycle sales data is very difficult to obtain; please feel free to contribute by sending any information to
► Ducati Reports Big 2015 Sales Gains
July 8, 2015 - Ducati reported sales for the first 6 months of 2015. The U.S.A. is the Italian firm's biggest market with sales up by nearly 10%.
Sales increases were reported across the board:
Italy (up 51%); Spain (up 38%); UK ( up 36%); Germany (up 24%) and France (up 23%), no doubt based on the new Ducati Scrambler (report). Ducati said over 9,000 Scramblers have been sold in the first 6 months of 2015.
The results for June set a new monthly record, beating the previous record set recently in April 2015. Over 7,400 motorcycles were sold, which represents a 60% increase from June of 2014.
More than 1,900 motorcycles were sold in North America in June and 500+ sold in Japan.
For the first half of 2015, Ducati reports the following sales: Multistrada 1200 (4,700 sold); Monster 821 (3,700 sold); and over 3,000 Panigale models sold.
Claudio Domenicali, CEO of Ducati Motor Holding: "This record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years.
Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers' dreams come true.
This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud.
A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.”
► BMW Announces Record 2015 Q1-Q2 Sales
July 8, 2015 - (BMW Motorrad, Edited by webBikeWorld) - BMW Motorrad reported Q1-Q2 2015 sales with a new six-month record. 78,418 motorcycles and maxi-scooters were supplied worldwide as of June 2015 (previous year: 70,978 units).
This represents an increase of 10.5% over the equivalent period in the previous year.
BMW Motorrad also set a new record in the month of June 2015. Sales saw a double-digit increase over the previous month by 31.0 % to 15,490 vehicles (previous year: 11,827 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "Never before have we supplied this many vehicles to our customers. With a plus of 10.5 % as of the first six months, we are well on track to set a new sales record at the end of this year."
The sales growth -- also reported by Ducati (see entry above) -- is coming from the major European markets, including Italy, France, the UK, Spain and Germany.
BMW Motorrad is the market leader in the over 500 cc class in Germany and Spain.
Demand for BMW motorcycles is also rising steadily in the Asian markets. The Chinese market in particular is showing considerable growth potential for BMW Motorrad with a dynamic increase in sales.
The frontrunner in the BMW Motorrad sales ranking remains the water-cooled R 1200 GS; 14,099 units have been supplied to date this year.
This is followed in second and third place by the two boxer models, the R 1200 GS Adventure and R 1200 RT, with 10,429 and 6,471 units respectively.
The R 1200 GS Adventure is also popular with more than 40% of boxer GS motorcycles ordered in the Adventure type.
In fourth place is the "factory custom" R nineT at 5,868 units sold, exceeding expectations in its second year on the market.
The R 1200 R and the R 1200 RS (Report) are also reported to have excellent sales figures, as is the S models.
Since the recent market launch of the new S 1000 XR (review), the S series is now complete with three models. Both the S 1000 RR (5,654 units) and the S 1000 R (4,134 units) "power roadster" have developed into volume models.
For more information, please see the webBikeWorld 2015 BMW motorcycles (Report).
► 2015 Q1 Japan Motorcycle Production
May 20, 2015 (JAMA) - The Q1 2015 Japanese motorcycle manufacturer production figures are in.
Motorcycle production was down significantly from Q1 2014, although helped by more than double the production in the sub-125cc class by Honda and 20% increase in the same class by Suzuki.
Yamaha overall production in Q1 was up slightly from last year.
► 2014 U.S. Motorcycle Sales Totals
February 10, 2015 (Various Sources) - The 2014 U.S. motorcycle sale numbers are in, compiled by the Motorcycle Industry Council and others.
Sales are up again (slightly) and 2014 marks the fourth consecutive year of slight increases in U.S. motorcycle sales. The 2014 sales total for street bikes, dual-sport and off-road motorcycles is 483,526. That is up about 3.7% from the 465,783 total reported in 2013.
Those numbers are nothing like the boom years of 2004-2005, when nearly 1.1 million motorcycles were reported sold in the U.S.A.
The largest increase in sales was for off-road motorcycles, which is rather surprising. Dual-sport bikes remain popular but scooter sales were down yet again. U.S. scooter sales in 2013 were reported down by 6,363 units, which would mean a decrease of -18.6% from 2012 and 2014 indicates another 3.5% drop.
Here's our updated graphic showing U.S. motorcycle sales from 1992 to 2014. These numbers are based on best available knowledge at the time and should not be considered exact, but rather as an overall general indication of motorcycle sales trends in the U.S.A.
► Harley-Davidson Reports 2014 Sales
February 3, 2015 - (Edited by webBikeWorld) - Harley-Davidson reported 47,149 motorcycles sold in Q4 2014. That includes 26,957 sold in the U.S., a 1.6% decrease from the previous year. 20,192 were sold outside the U.S., a 9.2% increase.
The Asia-Pacific region had increased sales of 14.2% while Europe/Middle East/Africa sales increased by 8.7%. Sales increased by 4.7% in Latin America. Sales were down 5.7% in Canada.
2014 sales increased by 1.3% in the U.S., while international sales were up 5.4%. International sales accounted for 36.2% of total sales for 2014. H-D reported 136 international dealers added over the last 6 years, which helped increase international sales by 30% in that time.
270,726 motorcycles were shipped in 2014, up 3.9% from 2013, down from original plans to ship as many as 284,000. H-D reported issues with the overseas supply chain for the new Street models. Year-end inventory was also up 2.9% as the company started to fill orders for Street models.
H-D reported approximately 9,900 of the new Street models were shipped worldwide, within the estimate of 7,000 to 10,000 units.
The company reported a market share decline for over-600cc cruisers, down 3.6% for Q4 2014. This may be due to the increased sales of competitors such as Victory.
► Husqvarna Reports Record 2014 Sales
February 3, 2015 - (Press Release Edited by webBikeWorld) - 2014 has been a momentous year for the Husqvarna brand. Enjoying record figures in sales and turnover, a total number of 16,337 motorcycles were sold.
This helped the company pass the 100-million Euro mark in turnover. The growth provided Husqvarna Motorcycles with production and sales figures never before achieved during the iconic brand’s 111 years of motorcycle production.
Husqvarna gained significant market share in the enduro competition segment as well as making an outstanding restart into the motocross segment, where close to 6,000 Husqvarna motocross bikes were sold worldwide. As such the brand has re-established its position as a key player within the off-road motorcycle segment. In 2015 Husqvarna will pursue its growth strategy.
► Japanese Motorcycle Production Q1 to Q3 2014
November 12, 2014 - (JAMA, Edited by webBikeWorld) - Japanese motorcycle production rose for the first 6 months of 2014. Overall production increased by 12% and was up for every manufacturer except Suzuki, which was down approximately 10.4%. Honda sub-125cc motorcycle production was also down significantly.
For the first three quarters of 2014, Honda production remained relatively unchanged while Suzuki is down significantly compared to the previous year and Yamaha and Kawasaki production figures are up.
Note that a % figure below 100 is a drop in production, while a number above 100 represents an increase. Example: Honda 51-125cc production is listed at 48.35% of the previous year, which equates to 100 − 48.35 = 51.65% drop. In other words, Honda production was just 48.35% from the previous year.
► U.S. Motorcycle Sales Show Improvement
August 24, 2014 - (Press release edited by webBikeWorld) - The Motorcycle Industry Council reported that sales of street bikes, off-road bikes and scooters increased a significant 2.5% in the second quarter of 2014 from 1Q, with sales up 2.6% over the second quarter of 2013.
Dual-sport motorcycle sales were up an amazing 12% percent (384 units) from the second quarter of 2013, with off-road bikes up by nearly 21% (1,243 units) from the same period last year. Scooter sales were up by 208 (4.9%) compared to the second quarter of 2013.
Sales of street bikes were down by 1.5% from Q2 of 2013 but overall, the Q1 and Q2 2014 sales of street bikes were up by 1.7% (~3,000 units) from the first six months of 2013 as a comparison.
Meanwhile, the Piaggio Group reported slow scooter sales in North America, which affected their overall global sales goals. Combined Vespa, Aprilia and Moto Guzzi sales for the first 6 months of 2014 were reported at 278,500 units, a decrease of 20,000 units from the same period in 2013.
North American sales increased by 3.2% but scooter sales were down 2% during that period. However, Piaggio reported that they have 25.4% of the European market in scooters and 21.3% in motorcycles.
Piaggio also opened the first Chinese Vespa store in Beijing.
► Suzuki Reports 2014 Sales Improvement
August 20, 2014 - (Press release edited by webBikeWorld) - Suzuki reported July sales numbers improved by more than 20% from the same time last year. Surprising best sellers were the Suzuki RM-Z 250/450 dirt bikes.
Also, the new Suzuki GW250 (review) has been a big hit with new riders (see our Suzuki GW250 Blog). And the new Suzuki Burgman 200 ABS has also been another surprisingly hot seller. Suzuki also expects the revised 2015 DR-200S Dual Sport entry bike to be a hit; it will be in dealers starting this month.
► BMW Reports Another Sales Record for Q1 2014
April 8, 2014 - In the first three months of this year BMW Motorrad sales were higher than ever before in any first quarter, according to a BMW Motorrad announcement today.
Sales in the first quarter totaled 28,719 vehicles (previous year: 24,732 units), an increase in sales of 16.1% from last year. 15,183 motorcycles and maxi-scooters (previous year: 13,067 units) were supplied to customers worldwide in February. With an increase of 16.2% as compared to the previous year, this was the best monthly sales performance in the history of the company.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said that the positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain.
► 2013-2014 European Market Briefs: Motorcycles
February 18, 2014 - Here's an interesting report in .pdf format, compiled by the U.S. Commercial Service, the export promotion agency of the United States Department of Commerce: "Motorcycles: European Market Briefs 2013 - 2014" (.pdf).
The report has a lot of information and details broken out for each country in the EU regarding historical motorcycle sales, barriers to entry and contact information and links for each country's motorcycle-related organizations. "Our objective is to provide American exporters a quick overview of the many European market opportunities and a handy resource guide of contact information", according to the document.
► Numero Uno European Motorcycle Brand? KTM!
January 21, 2014 - (Press release edited by webBikeWorld) - KTM has doubled sales volume since 2008, with 123,859 motorcycles sold worldwide in 2013 (107,142 units sold in 2012). The most popular model is the new KTM 1190 Adventure (report). KTM's recent 1-2 victory in the "Dakar" South American rally probably helped also.
KTM now claims they are the "fastest growing motorcycle brand in the world" over the last three years.
KTM has contract manufacturing and their own manufacturing facilities in India, Malaysia and Colombia (of all places). CFMoto in China will produce KTM bikes and more factories are planned in Thailand, Brazil and the Philippines. The plan is to increase production to 200,000 motorcycles by 2016.
► BMW Reports Increased U.S. Sales
Meanwhile, BMW Motorrad USA today reported a 17 percent increase in sales for 2013, the second highest retail performance on record, with 14,100 units sold in 2013 compared to 12,100 units sold in 2012. Worldwide, BMW Motorrad sales reached a record high for the third year in a row with 115,191 units, up 8.3% over the previous record of 106,358 units in 2012.
► And More...From Ural
Ural Motorcycles said they also had a record year, with 1,206 units sold. Of those, 1,151 were exported from the Irbit, Russia, factory. The U.S. is the biggest market for new Ural motorcycles; half of the worldwide production (604 motorcycles) were sold there. Of those, 428 were the Gear Up, Patrol and Patrol T models and 8% of all Urals shipped to the U.S. were the two-wheel-drive sidecar versions. Most of the Urals are sold in New England, California and Texas.