wBW Motorcycle Sales Statistics, News and Information

wBW Motorcycle Sales Statistics and Information
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This information is compiled from various sources around the world regarding motorcycle sales numbers and trends. Motorcycle sales data is very difficult to obtain; please feel free to contribute by sending any information to

Also, see the wBW live news feed or read more stories in the wBW Motorcycle News page.

2014 U.S. Motorcycle Sales Totals

February 10, 2015 (Various Sources) - The 2014 U.S. motorcycle sale numbers are in, compiled by the Motorcycle Industry Council and others.

Sales are up again (slightly) and 2014 marks the fourth consecutive year of slight increases in U.S. motorcycle sales. The 2014 sales total for street bikes, dual-sport and off-road motorcycles is 483,526. That is up about 3.7% from the 465,783 total reported in 2013.

Those numbers are nothing like the boom years of 2004-2005, when nearly 1.1 million motorcycles were reported sold in the U.S.A.

2013 vs. 2014 U.S. Motorcycle Sales
2013 vs. 2014 U.S. Motorcycle Sales

The largest increase in sales was for off-road motorcycles, which is rather surprising. Dual-sport bikes remain popular but scooter sales were down yet again. U.S. scooter sales in 2013 were reported down by 6,363 units, which would mean a decrease of -18.6% from 2012 and 2014 indicates another 3.5% drop.

U.S. Motorcycle Sales 1992 to 2014

Here's our updated graphic showing U.S. motorcycle sales from 1992 to 2014. These numbers are based on best available knowledge at the time and should not be considered exact, but rather as an overall general indication of motorcycle sales trends in the U.S.A.

U.S. Motorcycle Sales 1992 to 2014

Harley-Davidson Reports 2014 Sales

February 3, 2015 - (Edited by webBikeWorld) - Harley-Davidson reported 47,149 motorcycles sold in Q4 2014. That includes 26,957 sold in the U.S., a 1.6% decrease from the previous year. 20,192 were sold outside the U.S., a 9.2% increase.

The Asia-Pacific region had increased sales of 14.2% while Europe/Middle East/Africa sales increased by 8.7%. Sales increased by 4.7% in Latin America. Sales were down 5.7% in Canada.

2014 sales increased by 1.3% in the U.S., while international sales were up 5.4%. International sales accounted for 36.2% of total sales for 2014. H-D reported 136 international dealers added over the last 6 years, which helped increase international sales by 30% in that time.

270,726 motorcycles were shipped in 2014, up 3.9% from 2013, down from original plans to ship as many as 284,000. H-D reported issues with the overseas supply chain for the new Street models. Year-end inventory was also up 2.9% as the company started to fill orders for Street models.

H-D reported approximately 9,900 of the new Street models were shipped worldwide, within the estimate of 7,000 to 10,000 units.

The company reported a market share decline for over-600cc cruisers, down 3.6% for Q4 2014. This may be due to the increased sales of competitors such as Victory.

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Ducati Reports Record 2014 Sales

February 3, 2015 - (Press Release Edited by webBikeWorld) - Ducati Motor Holding SpA set a sales record in 2014 by delivering 45,100 new motorcycles to customers worldwide.

This represents an increase of 2% over 2013, marking the 5th consecutive year of growing sales. Fueling the sales increase was the introduction of the new Monster 1200 and Monster 821, Ducati said. Monster family sales rose by 31% worldwide, with 16,409 new bikes sold.

"The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a 74% increased sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014," the company noted.

The U.S. continues to be Ducatiís top market, with 8,804 units delivered to customers. Ducati made an 8% gain in Mexico.

"Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production," the OEM said.

Ducati Monster

Sales in Europe were down 3% with 19,743 bikes sold. While sales in Italy fell short of those attained the previous year (down 14% with 4,284 units sold), other European countries were almost stable, Ducati said and the UK posted a 16% increase in sales with 2,742 bikes sold.'

Double-digit growth was also seen in Asia, where Ducati said it achieved an all-time sales record (up 11% with 5,787 units sold).

Performance was particularly strong in Thailand (up 22%) and in China, where sales volumes nearly doubled (up 97%) vs. 2013, the OEM noted. Sales in Australia were up 13% vs. 2013, and Ducati's performance in Japan increased by 1% (2,558 units sold in 2013).

Husqvarna Reports Record 2014 Sales

Husqvarna

February 3, 2015 - (Press Release Edited by webBikeWorld) - 2014 has been a momentous year for the Husqvarna brand. Enjoying record figures in sales and turnover, a total number of 16,337 motorcycles were sold.

This helped the company pass the 100-million Euro mark in turnover. The growth provided Husqvarna Motorcycles with production and sales figures never before achieved during the iconic brandís 111 years of motorcycle production.

Husqvarna gained significant market share in the enduro competition segment as well as making an outstanding restart into the motocross segment, where close to 6,000 Husqvarna motocross bikes were sold worldwide. As such the brand has re-established its position as a key player within the off-road motorcycle segment. In 2015 Husqvarna will pursue its growth strategy.

BMW Announces Record 2014 Sales

February 3, 2015 - (BMW Motorrad, Edited by webBikeWorld) - BMW Motorrad sold more vehicles in 2014 than in the year before, thus achieving a record sales figure for the fourth year in a row.

With 123,495 (previous year: 115,215 units) vehicles sold in 2014, the manufacturer delivered more motorcycles and Maxi Scooters than ever before in the company's history.  

Three new and innovative motorcycles were presented at the Intermot show in Cologne (Photos) and here are the 2015 BMW motorcycles (Report) and also the R 1200 R and the R 1200 RS (Report).

Water-Cooled R 1200 GS the Most Successful BMW Motorcycle

The most popular BMW Motorrad models with over 40,000 units sold are the R 1200 GS (24,380) together with its sister model R 1200 GS Adventure (16.242).

The BMW R 1200 RT takes third place with 12,140 units sold. The R nineT sold exceptionally well. In its first year of sales already 8,488 units were delivered worldwide. This makes the roadster the fourth most successful model in the BMW Motorrad product portfolio.

With more than 10,000 units sold, the S 1000 R and the S 1000 RR both achieved an outstanding sales result. The middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units) also remain very popular. The Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received.

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Japanese Motorcycle Production Q1 to Q3 2014

November 12, 2014 - (JAMA, Edited by webBikeWorld) - Japanese motorcycle production rose for the first 6 months of 2014. Overall production increased by 12% and was up for every manufacturer except Suzuki, which was down approximately 10.4%. Honda sub-125cc motorcycle production was also down significantly.

For the first three quarters of 2014, Honda production remained relatively unchanged while Suzuki is down significantly compared to the previous year and Yamaha and Kawasaki production figures are up.

Note that a % figure below 100 is a drop in production, while a number above 100 represents an increase. Example: Honda 51-125cc production is listed at 48.35% of the previous year, which equates to 100 − 48.35 = 51.65% drop. In other words, Honda production was just 48.35% from the previous year.

Motorcycle Production by Manufacturer in Japan
January 2014 Through September 2014
Japan Motorcycle Production Q1-Q3 2014
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U.S. Motorcycle Sales Show Improvement

August 24, 2014 - (Press release edited by webBikeWorld) - The Motorcycle Industry Council reported that sales of street bikes, off-road bikes and scooters increased a significant 2.5% in the second quarter of 2014 from 1Q, with sales up 2.6% over the second quarter of 2013.

Dual-sport motorcycle sales were up an amazing 12% percent (384 units) from the second quarter of 2013, with off-road bikes up by nearly 21% (1,243 units) from the same period last year. Scooter sales were up by 208 (4.9%) compared to the second quarter of 2013.

Sales of street bikes were down by 1.5% from Q2 of 2013 but overall, the Q1 and Q2 2014 sales of street bikes were up by 1.7% (~3,000 units) from the first six months of 2013 as a comparison.

Meanwhile, the Piaggio Group reported slow scooter sales in North America, which affected their overall global sales goals. Combined Vespa, Aprilia and Moto Guzzi sales for the first 6 months of 2014 were reported at 278,500 units, a decrease of 20,000 units from the same period in 2013.

North American sales increased by 3.2% but scooter sales were down 2% during that period. However, Piaggio reported that they have 25.4% of the European market in scooters and 21.3% in motorcycles.

Piaggio also opened the first Chinese Vespa store in Beijing.

Suzuki Reports 2014 Sales Improvement

August 20, 2014 - (Press release edited by webBikeWorld) - Suzuki reported July sales numbers improved by more than 20% from the same time last year. Surprising best sellers were the Suzuki RM-Z 250/450 dirt bikes.

Also, the new Suzuki GW250 (review) has been a big hit with new riders (see our Suzuki GW250 Blog). And the new Suzuki Burgman 200 ABS has also been another surprisingly hot seller. Suzuki also expects the revised 2015 DR-200S Dual Sport entry bike to be a hit; it will be in dealers starting this month.

BMW Reports Another Sales Record for Q1 2014

April 8, 2014 - In the first three months of this year BMW Motorrad sales were higher than ever before in any first quarter, according to a BMW Motorrad announcement today.

Sales in the first quarter totaled 28,719 vehicles (previous year: 24,732 units), an increase in sales of 16.1% from last year. 15,183 motorcycles and maxi-scooters (previous year: 13,067 units) were supplied to customers worldwide in February. With an increase of 16.2% as compared to the previous year, this was the best monthly sales performance in the history of the company.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, said that the positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain.

BMW Motorcycles Sales and Markets

2013-2014 European Market Briefs: Motorcycles

February 18, 2014 - Here's an interesting report in .pdf format, compiled by the U.S. Commercial Service, the export promotion agency of the United States Department of Commerce: "Motorcycles: European Market Briefs 2013 - 2014" (.pdf).

The report has a lot of information and details broken out for each country in the EU regarding historical motorcycle sales, barriers to entry and contact information and links for each country's motorcycle-related organizations. "Our objective is to provide American exporters a quick overview of the many European market opportunities and a handy resource guide of contact information", according to the document.

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Numero Uno European Motorcycle Brand? KTM!

January 21, 2014 - (Press release edited by webBikeWorld) - KTM has doubled sales volume since 2008, with 123,859 motorcycles sold worldwide in 2013 (107,142 units sold in 2012). The most popular model is the new KTM 1190 Adventure (report). KTM's recent 1-2 victory in the "Dakar" South American rally probably helped also.

KTM now claims they are the "fastest growing motorcycle brand in the world" over the last three years.

KTM has contract manufacturing and their own manufacturing facilities in India, Malaysia and Colombia (of all places). CFMoto in China will produce KTM bikes and more factories are planned in Thailand, Brazil and the Philippines. The plan is to increase production to 200,000 motorcycles by 2016.

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BMW Reports Increased U.S. Sales

Meanwhile, BMW Motorrad USA today reported a 17 percent increase in sales for 2013, the second highest retail performance on record, with 14,100 units sold in 2013 compared to 12,100 units sold in 2012. Worldwide, BMW Motorrad sales reached a record high for the third year in a row with 115,191 units, up 8.3% over the previous record of 106,358 units in 2012.

And More...From Ural

Ural Motorcycles said they also had a record year, with 1,206 units sold. Of those, 1,151 were exported from the Irbit, Russia, factory. The U.S. is the biggest market for new Ural motorcycles; half of the worldwide production (604 motorcycles) were sold there. Of those, 428 were the Gear Up, Patrol and Patrol T models and 8% of all Urals shipped to the U.S. were the two-wheel-drive sidecar versions. Most of the Urals are sold in New England, California and Texas.

More Motorcycle Sales Information

Interesting motorcycle ownership and use graphs and charts courtesy of the Japan Automobile Manufacturers Association.

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