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wBW Motorcycle Sales Statistics, News and Information

wBW Motorcycle Sales Statistics and Information
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This information is compiled from various sources around the world regarding motorcycle sales numbers and trends. Motorcycle sales data is very difficult to obtain; please feel free to contribute by sending any information to

Also, see the wBW live news feed or read more stories in the wBW Motorcycle News page.

U.S. Motorcycle Sales Totals

April 22, 2016 (Various Sources) - The 2015 U.S. motorcycle sale numbers are in, compiled by the Motorcycle Industry Council and others.

Sales are up again (slightly) and 2015 marks the 5th consecutive year of slight increases in U.S. motorcycle sales. The 2015 sales total for street bikes, dual-sport and off-road motorcycles is 500,678.

That is up about 3.45% from the 483,526 reported in 2014 (2014 was up about 3.7% from the 465,783 total reported in 2013).

Those numbers are nothing like the boom years of 2004-2005, when nearly 1.1 million motorcycles were reported sold in the U.S.A.

Here's our updated graphic showing U.S. motorcycle sales from 1992 to 2015.

These numbers are based on best available knowledge at the time and should not be considered exact, but rather as an overall general indication of motorcycle sales trends in the U.S.A.

U.S. Motorcycle Sales 1992 to 2015

2015 Japan Motorcycle Production

April 22, 2016 (JAMA) - The 2015 Japanese motorcycle manufacturer production figures are in.

Motorcycle production was down significantly all year in 2015.

Japan Motorcycle Production by Engine Displacement
(Changes from the previous year in %)
January 2015 to December 2015
2015 Japan Motorcycle Manufacturing

2015 Record Year for BMW

March 31, 2016 - (BMW Motorrad, Edited by webBikeWorld) - BMW Motorrad USA has set a new all-time year-end sales record. With 16,330 units sold in 2015, BMW motorcycle sales grew 9.3 percent above the total 14,945 units sold in 2014.

The S 1000 RR "Supersports" bike was BMW’s best-selling model, accounting for 13.3% of total 2015 volume.

Other best-selling models included the ever-popular R 1200 GS Adventure at 12.2% of total volume and the R 1200 GS at 11.5% of total volume.

The S 1000 R power roadster and BMW’s first adventure sports bike, the new S 1000 XR Adventure, also bolstered annual sales in the BMW Motorrad S-Series model range.

The R nineT was one of the top performing models in December 2015 with 138 units delivered and in combination with the new R 1200 RS sport tourer, helped grow flat-twin engine R-Series model retails by 21% to 575 units compared to 477 in December 2014.

BMW’s F-Series middleweight machine sales grew by 11% in December 2015 with sales of 235 units compared to 211 in December 2014.

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Ducati Reports Big 2015 Sales Gains

July 8, 2015 - Ducati reported sales for the first 6 months of 2015. The U.S.A. is the Italian firm's biggest market with sales up by nearly 10%.

Sales increases were reported across the board:

Italy (up 51%); Spain (up 38%); UK ( up 36%); Germany (up 24%) and France (up 23%), no doubt based on the new Ducati Scrambler (report). Ducati said over 9,000 Scramblers have been sold in the first 6 months of 2015.

The results for June set a new monthly record, beating the previous record set recently in April 2015. Over 7,400 motorcycles were sold, which represents a 60% increase from June of 2014.

More than 1,900 motorcycles were sold in North America in June and 500+ sold in Japan.

Ducati Scrambler Full Throttle

For the first half of 2015, Ducati reports the following sales: Multistrada 1200 (4,700 sold); Monster 821 (3,700 sold); and over 3,000 Panigale models sold.

Claudio Domenicali, CEO of Ducati Motor Holding: "This record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years.

Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers' dreams come true.

This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud.

A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.”

U.S. Motorcycle Sales Show Improvement

August 24, 2014 - (Press release edited by webBikeWorld) - The Motorcycle Industry Council reported that sales of street bikes, off-road bikes and scooters increased a significant 2.5% in the second quarter of 2014 from 1Q, with sales up 2.6% over the second quarter of 2013.

Dual-sport motorcycle sales were up an amazing 12% percent (384 units) from the second quarter of 2013, with off-road bikes up by nearly 21% (1,243 units) from the same period last year. Scooter sales were up by 208 (4.9%) compared to the second quarter of 2013.

Sales of street bikes were down by 1.5% from Q2 of 2013 but overall, the Q1 and Q2 2014 sales of street bikes were up by 1.7% (~3,000 units) from the first six months of 2013 as a comparison.

Meanwhile, the Piaggio Group reported slow scooter sales in North America, which affected their overall global sales goals. Combined Vespa, Aprilia and Moto Guzzi sales for the first 6 months of 2014 were reported at 278,500 units, a decrease of 20,000 units from the same period in 2013.

North American sales increased by 3.2% but scooter sales were down 2% during that period. However, Piaggio reported that they have 25.4% of the European market in scooters and 21.3% in motorcycles.

Piaggio also opened the first Chinese Vespa store in Beijing.

Numero Uno European Motorcycle Brand? KTM!

January 21, 2014 - (Press release edited by webBikeWorld) - KTM has doubled sales volume since 2008, with 123,859 motorcycles sold worldwide in 2013 (107,142 units sold in 2012). The most popular model is the new KTM 1190 Adventure (report). KTM's recent 1-2 victory in the "Dakar" South American rally probably helped also.

KTM now claims they are the "fastest growing motorcycle brand in the world" over the last three years.

KTM has contract manufacturing and their own manufacturing facilities in India, Malaysia and Colombia (of all places). CFMoto in China will produce KTM bikes and more factories are planned in Thailand, Brazil and the Philippines. The plan is to increase production to 200,000 motorcycles by 2016.

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