Triumph Motorcycles Announces
2006 U.S. Sales
Record
Triumph Motorcycles (America) Ltd. Sales Top 10,000 units in
2006.
NEWNAN, Georgia – January, 2, 2007 – Triumph Motorcycles
(America) Ltd., announced today that its dealers retailed 10,726 units in
the US during 2006.
This is the first time Triumph’s retail sales have exceed
10,000 units in a single calendar year since Triumph’s return to the US in
1995. This is a significant milestone for the Hinckley, UK based
Motorcycle manufacturer.
Triumph is one of the oldest and most famous names in
motorcycling. The name dates back to 1885 when Siegfried Bettmann
settled in Coventry and started selling bicycles. Triumph began
building motorcycles in 1901, which makes it the oldest name in motorcycles.
Triumph was absent from the US market for a little over a
decade after the company fell on hard times in the early 80’s.
Entrepreneur John Bloor purchased the revered brand in 1983 and re-launched
it to great acclaim in 1990.
Today, Triumph is a privately owned British company and it
is the only British motorcycle brand still producing bikes today.
Triumph’s main factory, located in Hinckley, Leicestershire, is the most
modern motorcycle manufacturing facility in the world. This, together
with its diverse model range and aggressive development program, places
Triumph firmly at the forefront of motorcycling.
Triumph‘s growth in recent years has been driven by
innovative new products that set the British manufacturer apart from the
competition. With ground-breaking models like the 2,300cc Rocket III
cruiser, the stylish
Sprint ST sports tourer and the
Daytona 675 sport bike,
Triumph offers consumers a broader product line than any other European road
bike manufacturer. The Rocket III played a special role in Triumph’s
growth as its unique design and industry-leading capacity generated
significant consumer awareness.
Triumph’s growth this year was led by the new Daytona 675.
This “Incomparable” new bike reinvented the middleweight sports bike
category with its distinctive triple-cylinder engine. The 675’s unique
design combines light weight, compact dimensions, and class leading power
and handling to deliver what many in the press are hailing as the best
middleweight sports bike ever built.
Both “Cycle World” and “Motorcyclist”, the 2 leading
motorcycle publications in the US, have awarded the 675 “Best Of..” honors.
More recently, the Daytona 675 was named “International Bike of the Year” by
the editors of 15 international motorcycle publications.
Triumph’s growth was also spurred by the introduction of the
new Scrambler. As the original manufacturer of modern classics,
Triumph continues to lead the industry with innovative new designs that
hearken back to the classic bikes from the middle of the last century.
The Scrambler embodies the true nature of a modern classic.
With styling that pays homage to the classic Meriden-era TR6
and a thoroughly modern engine and chassis, the Scrambler offers a unique
mix of old and new. The Scrambler is an ideal bike for motorcyclists
looking for a cool motorcycle that rides as well as it looks.
“All of us at Triumph are proud of achieving this important
milestone.” said Mark Kennedy, Chief Executive Officer, Triumph Motorcycles
(America) Ltd. “I’d especially like to thank all of our dealers
who pulled out all the stops to hit our numbers this year. Now we’re
all going to focus on breaking Triumph's all-time US sales record of 28,500
units which was set in 1967 within the next 5 years.”
Triumph expects its strong growth to continue with the
introduction of exciting new models like the
Tiger 1050. This
completely redesigned update of Triumph’s venerable Tiger is the ideal bike
for riders who need a single motorcycle that can do virtually anything
including carving corners, urban commuting or 2-up touring. Looking
forward, Triumph has plans to introduce 2 new or redesigned models in each
of the next several years.
Triumph Motorcycle Sales Grow by 18% in 2006
Hinckley, UK – 3 January 2007: The Triumph Group continued its strong
year-on-year growth in the 2006 financial year, which ended on 30 June 2006.
Group turnover rose by 13% from £177 million ($327 million)
to £200 million ($370 million). In the year under review sales of
Triumph motorcycles rose to 37,400 units. This represents a growth of
18% compared to the previous year’s sales of 31,600 units. The
operating profit, before interest and tax, stayed almost constant at £10.3
million ($19.1 million) due to significant investment in new production
capacity.
The launch in early 2006 of the award-winning Daytona 675
Supersports bike and the unique, 50’s-inspired Triumph Scrambler have both
contributed to Triumph’s strong sales performance.
Tue Mantoni, Commercial Director, says, “New models are
extremely important to driving growth and we are very pleased with the
reception of both the Daytona 675 and Scrambler, and the recently launched
all-new Triumph Tiger. In addition, it has been great to see demand
continuing to increase across the rest of our range, with models like the
Rocket III, Speed Triple and our retro-styled modern classics appealing
strongly.”
“Our consistent growth over the last few years has given us
a strong business platform and we have expanded our production capacity in
the last year to meet the increased demand for Triumph motorcycles. We
will also continue to invest strongly in R & D to bring out more exciting
new bikes in the future.”
The launch of new models, together with Triumph’s focus on
distinctive, stylish design has also strengthened customer perception of the
marque as an iconic, desirable and contemporary brand and has attracted a
significant number of younger customers. Triumph’s global customer
research shows that over the last few years the proportion of customers aged
under 35 years, buying a new Triumph, has more than doubled. This
customer segment now represents almost a quarter of all Triumph’s customers.
For 2007 the strategic focus will remain on sustainable
growth with the primary objective of delivering distinctively designed
motorcycles through a global network of customer-focused, professional
dealers.
Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of
Triumph Motorcycles, Ltd, a manufacturer of Triumph motorcycles and
accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA
and services the Triumph dealer organization throughout the United States,
and Canada.
