Triumph Motorcycle News

Triumph Motorcycles Says U.S.A. New Unit Sales Top 7,500 for 2004

NEWNAN, Georgia – January 18, 2005 – Triumph Motorcycles (America) Ltd., announced today that new retail sales topped 7,500 units for the 2004 calendar year.  Triumph retailed 7,533 motorcycles in 2004, an increase of 35% over 2003, which makes Triumph the fastest growing production motorcycle company in America for 2004.  In December, Triumph retailed 341 units, a 47% increase over the prior year, and the 10th record breaking month of 2004.

Triumph’s success in 2004 stemmed in part from interest generated by the introduction of 2 distinctive new models; the Thruxton 900 café-racer inspired variant of the venerable Bonneville, and the awe-inspiring Rocket III 2,300cc Power Cruiser. These exciting new bikes reintroduced thousands of consumers to the Triumph brand, which led to sales increases across the model line.

Triumph looks forward to another record-breaking year in 2005.  This will be the first full-season for the Rocket III, and all-new versions the innovative Speed Triple Street Fighter and Sprint ST sport tourer featuring Triumph’s new 1050cc three cylinder engine will arrive in dealer’s showrooms in March.

TRIUMPH MOTORCYCLES REPORTS RECORD REVENUE AND PROFIT FOR 2005 FISCAL YEAR

Triumph Motorcycles, Ltd., remained on its strong growth path from the 2004 fiscal year that ended on June 30th 2004.

Group revenues rose by 14% from $211m to $240m. Operating profit, before interest and taxes, grew to $2.8m.

Two years ago Triumph had a serious factory fire that disrupted production for six months. This contributed to a loss, before interest and tax, of $8.5m for the prior year that ended on June 30th 2003. The 2004 results reflect a full recovery from the fire.

Bloor Holdings Limited owns the Triumph Group. Bloor Holdings is a closely held private company with net assets of $517m.

Significant Growth in Triumph Motorcycle Sales

The successful launch of two new models – the Rocket III and Thruxton 900, a new marketing strategy and a restructuring of the dealer network has resulted in significant sales growth for Triumph.

Triumph’s dealer restructuring program has resulted in higher sales per dealer and quicker stock turnover leading to significantly increased dealer profitability. In recognition of the impact of Triumph’s new strategy in terms of sales, service and exposure, Triumph was awarded the ‘British Brand of the Year’ title at the 2004 Walpole British Excellence Awards.

Promising Start to the Current Financial Year

In the first 6 months of the current fiscal year, Triumph’s global sales have increased over 30% and this trend is expected to continue.

Tue Mantoni, Commercial Director says, “Consumer reaction to our recently launched new models - the new Sprint ST and Speed Triple – has been superb and our dealers have received an exceptional number of deposits for both bikes.”

As a result of the continued positive development, Triumph will increase overall production for the next financial year by more than 25%, taking production at the Hinckley facility to record levels.