► Motorcycle News 2010
Fulmer Helmets Merges With Texport Clothing
Photo and text courtesy Fulmer Helmets.
Edited by webBikeWorld.com
Fulmer Helmets Adds
Fulmer Helmets, a motorcycle helmet manufacturer with
over 40 years of experience in the motorcycle industry,
has merged operations with newly acquired Texport, a
Plymouth, Massachusetts-based motorcycle apparel brand.
Arthur Fulmer III, president of the helmet company, sees
the merger as a cause to celebrate. “We are bringing
together two highly complementary accessory brands
which will be a benefit for our dealers".
"But more than that, we’re adding considerable
industry experience to our management team,” said Fulmer, pointing out that Texport apparel program manager Jamie Goodson brings 35
years worth of motorcycle apparel experience to the
Goodson, who previously founded Vanson Leathers
with partner Mike Van der Sleesen in 1975 and Protech
Leather Apparel in 1983, started Texport in 2006.
Goodson sees the combined brands as a smart strategic
move, noting, “Fulmer gives us the national distribution
we needed, with all their warehouses and 36 reps in the
field. Texport gives Fulmer a complete apparel line,
with motorcycle, ATV and snow clothing, to complement
their top selling helmet line.”
“Feedback from the field
has been positive,” adds Fulmer. “Our helmet reps have
already been introducing Texport to dealers. We’re
encouraged by the enthusiastic response. And the
” Professional riders are sponsored by both
Fulmer and Texport include Big D Cycle’s Ryan Ambrose
and AMA Pro Flat Track racer #13
Fulmer also sponsors three-time AMA Arenacross champion team TUFF Racing, including riders
Josh Demuth, Jeff Gibson, Chad Johnson and Danny Smith.
Fulmer and Texport share a reputation for strong
independent dealer support and each maintains a strict
no-internet sales policy.
Fulmer Helmets was established in 1969.
"believes in one thing: Giving more value for
a lower price" according to the company.
"More features, better quality, better
design, American sizing, and the best fit and finish in
the industry -- all with outstanding margins for our
dealers. We have no distributors or middlemen to drive
up cost, and we keep our overhead low. We don't spend a
fortune on promotions. But we do offer a complete line
of quality motorcycle apparel at a very attractive
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