May 14th, 2007 - Five
European nations are to be involved in a beta test of
the innovative Infinity helmet by Dainese.
In the wake of the great
success achieved by Beta testing with the Neck GoreTex
jacket, Dainese has decided to get its customers
involved again in another operation to test the
Airstream Course Infinity, a special series of the
latest generation helmets.
The Project gives customers
who purchase Infinity helmets in Italy, Germany, France,
England, and Spain and from the
Dainese
website the chance to test the latest version of the
communication system that permits dialogue between
riders on different bikes.
The system is composed of
new hardware that combines Bluetooth 2.0 interface with
a miniature radio device for connection between one bike
and another.
The big innovation offered by the
Infinity system is that it permits dialogue between
riders on motorcycles as far as 400 meters apart without
requiring cell phones.
The Infinity system lets a
virtually unlimited number of people jump in, and up to
three people can talk at the same time, while everyone
else can hear what they’re saying!
These people
can even use their cell phones with the Infinity system
in use: users who receive calls are automatically
segregated from the system that lets them have their
conversation in private.
The helmet model starring in
this new round of Beta Testing is the Airstream Course
Infinity, and all the purchasers of one of the
limited-edition helmets (approx. 200 per nation) will be
given the chance to post their comments on the
efficiency of the new communication system and offer
suggestions for its improvement by accessing the special
Beta Test area in the Dainese website.
In this section, all the
Beta testers will be able to find technical information
on the helmet, watch the project animation video, and
send in their photos and film clips to the Gallery in
order to provide their own testimony and participation
in the event.
All those who participate in
the Beta Test Project and test the new group
communication system will receive a Motorola V3xx cell
phone with photo and video camera functions courtesy of
Dainese and Wind for Italy.
The Beta Test Project offers
Dainese another new way to communicate with its
customers and get them actively involved in the process
of developing final products. In this way, the
users themselves become the creators of content in
regard to both the product through their comments and
constructive criticism and all the communication that
surrounds the product as well.
Now it’s finally the
consumer’s turn to tell the story of the product and
guide its future development through film clips and
testimony. “Providing people with head-to-toe
protection for dynamic sports” was the mission with
which Dainese was originally founded back in 1972 by its
current CEO, Lino Dainese - a mission that the company
continues to pursue today in every new application to
make Dainese a dynamic protagonist in constant motion
itself.”
Note: For informational use only. All material and
photographs are Copyright © webWorld International, LLC - 2000-2008. All
rights reserved. Read the
Terms and Conditions. See the webBikeWorld®
Site Info
page.
