February 18, 2008 - Other than some
interesting new colors and graphics, there wasn't much
in the way of new clothing technology at the Indy Dealer
Expo that I found -- with two exceptions.
Rev'it had their usual lineup of interesting,
evolved and advanced motorcycle clothing, and I'll
devote an entire page to their new lineup, probably
I'm always amazed at how passionate,
focused and thoughtful they are about their gear --
there's no question in my mind that every person at
Rev'it is driven -- almost to a point of obsession -- to
continuously improve. The attention to detail and
the technology they incorporate is mind-boggling, as
But there was another company that struck me as
having something out of the ordinary. Rynus is
combining style with function in a way that I haven't
seen elsewhere. I can only describe their clothing
as "jewel-like" -- for some reason, I see jewels in my
mind when I look at the cut and styling of the clothing.
Their signature is the artistic attention they pay
to tiny details. A good example is the the arm
cinch shown in the photo below. To anyone else, an
arm cinch is an arm cinch -- a functional item that
doesn't get much thought; it's a strap that holds the
But to Rynus, it's a chance for expression. I
looked at that cinch and the way it's connected to the
jacket and thought how plain all the others now seem;
who would have thought of spending time designing such a
minor detail? But that's what makes this clothing
different, from the cut of the leather to the stitching
to the overall design. I definitely want to see
The clothing also seems reminiscent of Japanese
anime, with a hint of Blade Runner? I can't quite
put my finger on it exactly, but it definitely looks
different. The attention to detail gives the
clothing line a rich look also.
One caution is that the Dealer Expo is all about
dealers finding products to sell in their shops, and I
have a hard time trying to figure out how Mom 'n' Pop's
Honda is going to explain this line to their customers.
If I may generalize, most shops seem to pay little
attention to the good stuff, instead taking the easy way
out by stocking their shelves with junk helmets and
4th-tier clothing. Cheap is all that matters,
because it takes too much time to explain and sell
quality to your customers. I don't know how Rynus
will fare in that environment... Available from
UPDATE: See our review of the
Rynus Ruah Jacket, the
Rynus Charisma Jacket and the
Ryuns Exodus Gloves.
Rynus "Sunset Blvd" Textile Jacket
Rynus "Exodus" Leather Glove
Rynus "Gauntlet" Leather Glove
Rynus "Melrose Ave" Leather Jacket (left); "Charisma"
Leather Jacket (right).
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