Power cruisers are in, and they're looking good. The genre seems to be evolving into a modern cross between the classic cruiser of the past and the street burner of the future.

I guess the Yamaha V-Max was first, and it was plenty popular. Harley added to the gene pool with the V-Rod but I'm not sure where they're going with it; the company seems more interested in focusing only on the classics.

The irony was that this CR&S Motorcycles display was directly across from the Harley-Davidson booth at the EICMA 2010 show.

The H-D booth was full of the stuff you'd expect, but the crowds were ooohing and ahhhing over the CR&S crew's take on crusing, 21st Century style.

I'm not much of a cruiser guy but these "power cruisers" -- if that's what they can be called -- are getting me interested. The Ducati Diavel (report) is a looker and when I just happened to cruise, pun intended, past the CR&S booth and laid my eyes on these beauties, I was sucked right in.

CR&S builds custom bikes but they offer a couple of semi-custom models to start with. The quality of the fabrication on these machines is something to behold, both from a technical and artistic point of view. And these babies aren't just for burning up a 220 mm wide rear on a Saturday night; they actually make race versions of them too. You bring the idea -- and the cash -- and they'll do it.

The irony? CR&S Motorcycles is a Milan based company, showing the Yanks a thing or two about how it's done Italiano style. Check out the photos and quick video below.

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