May 8, 2008 - Ducati Sweeps Motociclismo Magazine 2008 Bike of the Year Awards

More than 35,000 readers of the major Italian bike magazine Motociclismo voted for their “Moto dell’anno 2008” (Bike of the Year 2008) and scored Ducati a best ever result in Sport Bike, best in Supermotard and a major result in the Naked Bike categories.

Choosing from 280 models split into 12 categories, including 125cc, Cruiser, Naked, Dual, Enduro, Supermotard, Touring, Sport Bike, Sport Touring, and three scooter categories, the public’s favorite and most eagerly awaited award was for best Sport Bike.  For the first time ever in the history of such awards presented by motorcycle magazines, a single manufacturer – Ducati – had recorded an unprecedented clean sweep of votes and claimed the first three places.

The Ducati 1098 took the coveted first place with the Desmosedici RR in second and the stunning new 848 filled the ‘podium’ with third place to achieve the previously unmatched haul of trophies.  Ducati’s domination of the Sport Bike category is a clear indication of the credibility and respect that the Italian manufacturer enjoys in this specific sector, traditionally a bench-mark and inspiration in the motorcycling world.

Ducati’s success that evening, however, did not end there.  Once more, the highly original Hypermotard took first place honors in the Supermotard category and the beautiful new Monster 696, despite being launched just a few weeks ago, took an incredible second place in the Naked Bike category.  To complete the impressive haul of awards, the Multistrada scooped third place overall in the Dual category.

The award ceremony, which took place during the evening of May 8, 2008, was held in the breathtaking surroundings of the Sforzesco Castle in Milan.  In attendance were the Edisport (the Motociclismo publisher) management, Guidalberto Guidi (president of ANCMA Confindustria, the Italian industrialists’ association), the participating manufacturers in the competition and host for the evening, Maddalena Corvaglia, the famous Italian showgirl who rides a Ducati Monster.
 

March 17, 2008 - The readers of eleven European magazines voted a Ducati as the “2008 Bike of the Year” in both the “Sports Bike” category and the “Trial/Supermoto” category.

Over 95,000 readers of eleven European magazines, including Motorrad, In Moto, Motociclismo, Toff, Moto Journal and others, expressed their personal preference by voting the most stylish and desired motorcycle of 2008.

Once again, Ducati dominated the scene, picking up prizes and awards that confirm the world-wide success of the new ‘made in Borgo Panigale’ models.

Ducati were victorious in two of the most prestigious and important trade categories.  Within the "Trial - Supermoto" category, the Hypermotard confirmed the sensational result achieved last year, beating prestigious models such as the BMW R 1200 GS, KTM 950 Supermoto, Triumph Tiger and Honda Varadero.

The Ducati vote was overwhelming with the Hypermotard taking first place in six out of eleven countries (Germany, France, Spain, Portugal, Hungary and Italy), second place in Poland and Holland, and third place in Switzerland.

Success in the Sportbike category was equally as impressive, and with a repeat of last year’s performance, Ducati devoured the opposition.  The Ducati 1098 was first in Germany, Switzerland and Italy, second in France, Spain, Portugal and Croatia, and third in Holland.

Ducati’s leadership in this segment was further confirmed by the performance of the stunning and exclusive Desmosedici RR, the most voted by readers in five out of eleven countries (France, Spain, Portugal, Hungary and Rumania) and the second most voted Superbike in Germany, Poland and Italy.

In five out of eleven countries, two Ducati models were first and second in a category red-hot with competition such as the Suzuki GSX-R 1000, MV Agusta, Honda CB 1000 R, Yamaha R1 and other prestigious models.

Readers rewarded other important brand-related aspects of the Borgo Panigale machines, further contributing towards Ducati’s incredible success.  They included best sporting brand, best designs, passion for the brand and above all, racing performance.

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