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Shell Renews Ducati Partnership
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2007
MotoGP World Champion Casey Stoner (L), Juan
Carlos Perez, Claudio Domenicali and new
Ducati rider Marco Melandri at the signing
of the new contract. Photo
courtesy
Shell Motorsport |
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January 9, 2008 - Shell today extended its technical
partnership with Ducati – both with Ducati Corse in
MotoGP and WSBK, and Ducati’s road bike division.
The new agreement extends the present contract though to
the end of 2011.
Additionally, the new contract is a corporate Shell technical
partnership that will now include the Shell V-Power fuel brand
as well as the traditional Shell Advance motorcycle oil
products.
Speaking at the contract signing in Madonna di Campiglio,
Italy, during Ducati’s annual MotoGP PR and press event, Juan
Carlos Perez, General Manager Global Sponsorships, Shell Brands
International said: “We are delighted to be signing the contract
here today with Ducati.
This technical partnership is extremely important to us and
the development programs we run. We are very proud of the
technical achievements of this partnership as well as the
fantastic results on the race track, culminating in Ducati’s
first ever MotoGP World title in 2007. We are looking
forward to much more success in the future as well as more
technical innovation from this fantastic collaboration.”
Ducati was represented from both sides of the organization in
the Italian Dolomites. Gabriele Del Torchio, CEO Ducati
Motor Holding and Claudio Domenicali, Ducati Corse CEO/Ducati
Motor Holding product director, joined Perez to sign a
commemorative print.
Claudio Domenicali, Ducati Corse CEO/Ducati Motor Holding
product director: “We are in a position to sign a contract
renewal with Shell, a partner which is fundamentally important
for us, a technical partner. In a regulated series where
fuel consumption is very important, we can count on partners
like Shell who develop together Formula One and MotoGP fuel and
oil. These products are also designed for the road, so the
development work we do together is fundamentally important.
It is incredibly important to our future that we can sign with
Shell until 2011.”
wBW
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