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AMA Sells Rights to Motorcycle Racing
AMA Sells Racing and Sanctioning Rights to Daytona
Motorsports Group
March 7, 2008 (AMA Press Release) - The American Motorcyclist
Association (AMA) announced today that they have entered into an
agreement in principle to sell the sanctioning, promotional and
management rights for its AMA Pro Racing properties to the
Daytona Motorsports Group (DMG), based in Daytona Beach,
Florida.
Led by Roger Edmondson, the founder of the CCS motorcycle
racing series and currently the President of the Grand American
Road Race Series LLC, and Jim France, Vice Chairman/Executive
Vice President of NASCAR, DMG will assume responsibility for the
AMA Superbike Series, the AMA Motocross Series, the AMA Flat
Track Series, the AMA Supermoto Series, the AMA Hillclimb Series
and ATV Pro Racing.
The agreement in principle does not include the AMA
Supercross and AMA Arenacross Series, the rights to which are
held by Live Nation. Daytona Motorsports Group will
license the use of the AMA name and trademarks to promote their
motorcycle racing activities.
"For as long as I can remember, the AMA name has been
synonymous with professional motorcycle racing in America," said
France. Added Edmondson, "Our goal is to guide the sport
into the mainstream of American culture and showcase the
extraordinary abilities of the competitors and their teams."
"We are honored to be working with the Daytona Motorsports
Group," said AMA President and CEO Rob Dingman. "This group of
individuals has supported the AMA and motorcycle racing for
decades. There isn't a better-resourced or more qualified
entity in which to entrust the future of AMA Pro Racing."
The agreement between the AMA and DMG came as a result of an
RFP (request for proposal) process undertaken by the AMA in
September, 2007 to seek promotional partners for its
professional racing series. The AMA will continue
sanctioning amateur motorcycle racing and club activities.
"Today is a great day for professional motorcycle racing and
for the AMA," Dingman said. "By placing AMA Pro Racing in
the hands of people with a proven record of excellence in motor
sports organization and promotion in a fashion similar to our
successful partnership with Live Nation, the AMA will be able to
focus its resources on its core mission to be a member advocacy
organization."
 
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