BMW Reports Record Sales for BMW
Motorcycles in 2007
January 31, 2008 - BMW Motorcycles
succeeded in recording a new sales volume record in 2007.
After surpassing the 100,000 mark for the first time in
the previous year, the motorcycles segment continued to
grow and recorded a sales volume of 102,467 units in 2007,
which is +2.4% greater than the 2006 sales total of
100,064 units.
2007 Not a Good Year for Motorcycle
Sales
January 25, 2008 - The stuttering U.S. economy has
apparently affected motorcycle sales, which decreased
dramatically in December of 2007. Weak sales in
the 4th quarter have dragged down the average for the
year.
Comparing December 2007 to December 2006, sales of
off-road bike were down 27.7%; street bikes were down
19.7%; scooters were down 21.1% and all motorcycle
categories combined were down 23.2%. ATV sales
were also off 28.3%
The poor showing in December brought the year to date
sales of off-road bikes (compared to 2006) down 17.1%;
street bike sales were down 4.9% and scooter sales
remained unchanged. The dual-purpose motorcycle
category showed the only increase at +6.7%.
Initial reports show overall motorcycle sales (all
categories) for 2007 averaged a decrease of 7.2%
compared to 2006.
