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Milan, 24th May 2007 - On Tuesday 22nd
May the Theatre of the Istituto Europeo di Design in Milan hosted
the international Jury for "The World’s Most Beautiful Motorcycle"
award.
Headed by Enrico Leonardo Fagone, the
Jury consists of fashion designers, architects, artists, designers
and experts of transportation design: Agatha Ruiz de la Prada,
Alessandro Belli, Mario Bellini, Giacomo Bertolazzi, Lorenzo Bianda,
Aldo Colonetti, Massimo Fiorentino, Alessandro Giudice, Shinya
Iwakura and Kenneth Noland.
This award is yet another of Museum’s
promotional activities: the company, headed by Bruno Alfieri, aims
to honor and re-launch the artistic achievement in products that
truly represent "design in motion" and organizes every year the
renowned "The World’s most Beautiful Automobile" and "The World’s
most Beautiful Truck" prizes.
After careful scrutiny of the latest
motorcycles and scooter models – the highest expression of style on
two wheels – presented by European, Japanese and US makers, the Jury
announced the winners:
Fully Faired Streetbike Category
1st:
Ducati 1098 - 13 points.
2nd: MV Agusta F4R312 - 8 points |
Unfaired Streetbike Category
1st: Bimota DB6
Delirio 1100 - 9 points.
2nd: Aprilia Shiver 750 - 8 points. |
Off-Road Category
1st: Husqvarna SM610IE - 13 point.
2nd:
Ducati Hypermotard 1100 - 7 points. |
Scooters
1st: Vespa S - 10 points.
2nd: Honda SH 300i - 5 points.
|
Special Series
1st: MV Agusta F4CC - 15 points.
2nd: MV Agusta Brutale 910R - 5 points. |
Prototypes
1st: Benelli 2ue 756 - 9 points.
2nd: Bimota Tesi 3D Concept - 5 points. |
The international Jury also decided to
assign two Special Awards to the Piaggio MP3 and to the Kymco Bring
125.
The awards ceremony will take place in
the Sala Appiani of the Arena in Milan on 13th June. The most
beautiful bikes of 2007 will be later presented in Shanghai, where
they will receive an important accolade from the Chinese motor
press.
Museum S.r.l.
I - 20145 Milano - Via Antonio Canova, 29
Tel. (+39) 02 45495773
Fax (+39) 02 45495818
