BMW Motorcycle Sales

BMW MOTORRAD USA POSTS SEVENTH CONSECUTIVE YEAR OF RECORD SALES
Year-to-date sales up 13 percent over last year.

Woodcliff Lake, NJ - January 13, 2004 ... BMW Motorrad USA, the importer and distributor of BMW motorcycles in the United States, posted its seventh consecutive year of record sales. In 2003, a 13 percent increase in sales was recorded over the previous year.

BMW Boxer Cup mania may have helped sales.
Photo courtesy BMW AG - BMW Motorrad USA.

For the first time ever, motorcycle sales surpassed the 15,000 mark in the U.S., with a total of 15,299 units sold. Sales in December were the second-best for that month in the company's history, while the month of September broke previous sales performance records.

"Our sustained success during our 80th anniversary year demonstrates the strength of the BMW brand across a broad range of models," commented Arturo Pineiro, General Manager for BMW Motorrad USA.

BMW's top-selling motorcycle models during 2003 were:

R 1150 RT sport tourer;

K 1200 GT (one of Cycle World's 10 best motorcycles for 2003);

R 1150 R Rockster;

R 1200 CLC tourer; and the

R 1150 GS Adventure.