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BMW Motorcycle Dealer - World's Largest

Text and photos courtesy BMW AG - BMW North America.

World's Largest BMW Motorcycle Dealer

Just in time for the start of the 2006 season, the BMW Branch in Munich is opening its new Motorcycle Center at Frankfurter Ring 29, right next to the main BMW plant.

The world's largest BMW Motorcycle Center, which is unique in this style to date, will be opening to customers over a total area of 9,000 square meters (96,875 square feet), after one year of renovation work and investments of 5.6 million euros.

The former "Halmburger & Höflich" premises have been completely refurbished and now offer customers the opportunity to explore the complete world of BMW motorcycles in a showroom covering one third of the building. 

The manager of the BMW Motorcycle Center is Felix Herrnberger, who has also been responsible for the motorcycle business of the BMW Munich branch to date.  The operation will employ 79 people in total.

Customers can view the complete BMW motorcycle range in various color and equipment variants on the huge showroom floor.  BMW plans to also have an extensive selection of used motorcycles; in fact, they said that they'd like to have around 200 motorcycles always in stock.  

A further focal point is the spacious shop and boutique area on the first floor, which will offer a wide range of products in a "light and friendly" atmosphere.  Their BMW specialist staff will be able to advise on matters relating to the current driver equipment collection, and will also offer a very wide range of original spares and accessories.

The service area is also at the cutting edge of technology.  It provides 25 work stations for mechanics, with exhaust removal and special diagnostic equipment, including an electronic frame measuring unit.  A separate BMW mobile servicing unit and a winter storage option complete this unique facility for providing perfect customer service.

Wolfgang Armbrecht, Head of the BMW Branch in Munich, stated "We are delighted and very proud to be able to open this new Center of competence for all matters relating to BMW motorcycles.  In addition to our vast range of new and used motorcycles, we will also be offering a dazzling fashion show with the latest driver equipment."

The new BMW Motorcycle Center will be open from 25 March 2006, from 8 a.m. to 6.30 p.m. Monday to Friday (9 a.m. to 2 p.m. on Saturdays). Service: Monday to Friday, 7 a.m. to 6.30 p.m.

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